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Essay Instructions: Course: Principles of Marketing. due Apr. 16 1:00 AM
Assignment: A marketing proposal for a new shampoo.
I do this project with several teammates and they are working on TV campaign, print campaign and social media campaign.
My part of the project: Calendar, including launch date, specific key dates in the campaign, and wrap-up. You have 365 days from your pitch to launch the campaign, and 180 days from launch to completion. Choose your dates in order to maximize impact, and justify why you chose the dates you did. Map out how you will roll out new elements (e.g. new modes such as social, and new elements such as the second and third xtranormal TV ads).

Thank you so much!!!!

Essay Instructions: This paper has 2 part

Part 1 is the reference list

Using scholarly databases and other scholarly sources of information, conduct a literature search on:

The Global Consumer

Submit a list of 10-15 references with clickable links (for me to easily access and review them)

Formatting requirements should follow APA standard.

In one paragraph, explain why you have selected the references you have submitted. It is best to give the exact source whether it is an article, a book, a newspaper article, or a special Web site.

Part 2 The Paper

In 4 pages, answer the following three questions:

1. What is a global consumer?

2. What actions performed by the global consumer caused the current financial crises?

3. What long term and lasting affects will the current financial crises have on the global consumer?

Address arguments for and against your topic, if any. Think critically, make sure your thoughts are cohesive and your paragraphs are clear by demonstrating one issue/thought/idea at a time and then moving on to the next.

You will not need to use all the sources from the reference list however please use as many as possible and you are free to use sources not listed on the reference list such as books and articles etc. However a citation page must accompany this paper in APA format and any source not listed on the reference list. You will also need to correctly reference all your sources within the body of your paper.

Here is an example referencing a source within the text of a paper,

Mossman (2001) described the research design more clearly, "When developing a marketing proposal, one should always ........."

or

"Marketing research is a requirement before any new product is introduced to the market." (Gomez and Breegle, 1999)
The references on the Reference List must be clickable (live) links. If you are using a reference that is not from the Web then they don’t need a link