This paper has 2 part
Part 1 is the reference list
Using scholarly databases and other scholarly sources of information, conduct a literature search on:
The Global Consumer
Submit a list of 10-15 references with clickable links (for me to easily access and review them)
Formatting requirements should follow APA standard.
In one paragraph, explain why you have selected the references you have submitted. It is best to give the exact source whether it is an article, a book, a newspaper article, or a special Web site.
Part 2 The Paper
In 4 pages, answer the following three questions:
1. What is a global consumer?
2. What actions performed by the global consumer caused the current financial crises?
3. What long term and lasting affects will the current financial crises have on the global consumer?
Address arguments for and against your topic, if any. Think critically, make sure your thoughts are cohesive and your paragraphs are clear by demonstrating one issue/thought/idea at a time and then moving on to the next.
You will not need to use all the sources from the reference list however please use as many as possible and you are free to use sources not listed on the reference list such as books and articles etc. However a citation page must accompany this paper in APA format and any source not listed on the reference list. You will also need to correctly reference all your sources within the body of your paper.
Here is an example referencing a source within the text of a paper,
Mossman (2001) described the research design more clearly, "When developing a marketing proposal
, one should always ........."
research is a requirement before any new product is introduced to the market." (Gomez and Breegle, 1999)
The references on the Reference List must be clickable (live) links. If you are using a reference that is not from the Web then they don’t need a link
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references to susceptibility and use of reference groups in consumer behavior (Clark, Goldsmith, 2006) which illustrate why global consumers chose to emulate one another despite the lack of financial stability of their decisions.
What long-term and lasting affects will the current financial crises have on the global consumer?
First, the current financial crises will serve to only fragment or balkanize the global consumer even more. The combined effects of this series of financial crises are distancing the haves and have-nots increasingly from each other, and with it, making the boundaries between segments even more distinct and contrasted. Ironically the global push to have homeowners and landowners borrow more than they could afford to pay back or even had collateral to support is leading to more fragmentation of markets than would have happened under more broader, and slow-moving socioeconomic trends. The interpersonal influence of consumers (Clark, Goldsmith, 2006) therefore is made more significant and starker in contrast to each other. These series of economic crises force an economic differentiation that is unseen before in modern economic history and will lead to even greater reluctance and even rebellion on the part of a the global consumer to be seen in comparable terms to anyone else. The reluctance of the global consumer to buy into any type of branding that portends to know their needs will be more suspect and not trusted than ever due to this economic crisis as well (Suh, Kwon, 2002). The economic crises are acts as a wedge that drives markets and entire nations apart.