What emerges from this collection of research is then a definition of global consumers as highly unique, motivated not nearly as much by global brands as by unique, highly targeted messaging that specifically addresses their unmet needs while respecting their values, culture, religious and socioeconomic norms (Suh, Kwon, 2002). The global consumer is more complex than many marketers give them credit for as a result.

What actions performed by the global consumer caused the current financial crises?

Beginning with the perception of loans as a financial instrument that aren't really meant to be paid back in full only continually refinanced, global consumers, especially in westernized nations, freely leveraged their homes and businesses to gain large sums of money. The global consumer then was provided the advertising and branding messages that specifically supported the continual accumulated of debt, surpassing the amount their assets could support as collateral. This was all accomplished...
[ View Full Essay]