Marketing Proposal a Shampoo. I Project Teammates Essay

marketing proposal a shampoo. I project teammates working TV campaign, print campaign social media campaign. My part project: Calendar, including launch date, specific key dates campaign, wrap-.

Calendar: Marketing proposal for a new shampoo

January (30 days pre-launch): January, the first month of the year, is a month of transformation for many people. Starting an advertising campaign stressing the need to 'take the step to create a new you' by beginning television advertisements at this juncture would be ideal. Also, giving out free samples and coupons at health clubs and fitness studios would link the branding of the product to something new and exciting. A small, regional launch of the product in select cities, and in targeted markets (such as spas, health clubs, gyms, and beauty salons that cater to the primary customer demographic) can help generate buzz. Users can be asked to fill out product information cards, so the company can trouble-shoot any problems with the product or the product image.February (60 days): This is a time when women -- and some men -- are often concerned about creating an image of romance. Online advertisements showing women using the shampoo as a 'Valentine's gift to themselves' would generate buzz, much in the same way the online Old Spice guy commercials struck a nerve amongst consumers and 'went viral.'

March-April (80 days): The marketing intensity should begin to pick up, with more quirky and attention-getting campaigns. Showing in mobile shower stalls in Times Square with the shampoo and other prominent city centers could be part of the promotional campaign generate excitement about what might otherwise seem like an ordinary consumer product. Offering free haircuts and makeovers on-site at these mobile showering locations would further underline the transformative theme in the shampoo's advertisements.

Spring-Early summer (120 days): The company can begin to send samples to influential 'fashion bloggers' on the web, to try and….....