marketing proposal a shampoo. I project teammates working TV campaign, print campaign social media campaign. My part project: Calendar, including launch date, specific key dates campaign, wrap-.

Calendar: Marketing proposal for a new shampoo

January (30 days pre-launch): January, the first month of the year, is a month of transformation for many people. Starting an advertising campaign stressing the need to 'take the step to create a new you' by beginning television advertisements at this juncture would be ideal. Also, giving out free samples and coupons at health clubs and fitness studios would link the branding of the product to something new and exciting. A small, regional launch of the product in select cities, and in targeted markets (such as spas, health clubs, gyms, and beauty salons that cater to the primary customer demographic) can help generate buzz. Users can be asked to fill out product information cards, so the...
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