Marketing Mix Essays and Research Papers

Instructions for Marketing Mix College Essay Examples

Title: marketing mix

  • Total Pages: 3
  • Words: 1219
  • Works Cited:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Marketing Mix Paper

Prepare a 700-1,050-word paper describing the four elements of the marketing mix (product, place, price, promotion). In addition, describe how each element is implemented within a specific organization of your choice and how the four elements relate to that organization?s marketing strategy. Be sure to identify the name and type (profit, non-profit, government, etc.) of the organization and its product or service offering

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References

Chulick, Ben. "Marketing" Retrieved at http://www.msu.edu/course/prr/473/oldstuff/Marketing.htm#defAccessed on 15 January 2005

Kotler, Phillip. (July 19, 1999) "Marketing Management" Prentice Hall.

The 'Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved at http://www.business2000.ie/cases/cases/case6.htm. Accessed on 15 January 2005

The 4Ps and the marketing mix" Retrieved at http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev2.shtml. Accessed on 15 January 2005

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Title: Marketing Mix Price Product Promotion Place Four Ps Marketing The combination Ps purpose marketing product Marketing Mix For paper creating marketing mix Specifically Choose a tangible product familiar describe product interest

  • Total Pages: 2
  • Words: 604
  • Bibliography:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Marketing Mix

Price, Product, Promotion and Place are known as the ?Four Ps? of Marketing.

The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, you will be creating your own marketing mix. Specifically, you will:

Choose a tangible product with which you are familiar and describe why this product is of interest to you.
Describe, in your own words, the characteristics of each element of the Marketing Mix (price, product, place, and promotion) as they apply to your selected product.
Discuss why each of the 4-P decisions would be important when marketing your selected product.
Please submit your assignment of 2?3 pages in APA format.

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references. International Journal of Human - Computer Interaction, 24(3), 329.

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Title: Marketing Mix Paper

  • Total Pages: 3
  • Words: 1003
  • Sources:3
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Individual Essay
Marketing Mix Paper Write a 1,000-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

• Select an organization with which you are familiar (food industry like Starbucks, McDonald's, Jamba Juice). Identify your selected organization and the industry in which it exists.
• Describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Format your paper consistent with APA guidelines.

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References

Lamb, W., Hair, F., & McDaniel, D. (2012). Essentials of marketing. Mason, Ohio: South-

Western Cengage Learning.

Gitman, J. & McDaniel, D. (2009). The future of business: The essentials. Mason, OH: South-

Western Cenage Learning.

Haberer, J. (2010). Disneyland International Marketing Mix: International Marketing Mix of Disneyland Hong Kong. Mu-nchen: GRIN Verlag GmbH.

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Title: An understanding marketing mix essential effective marketing Discuss statement

  • Total Pages: 10
  • Words: 3153
  • References:10
  • Citation Style: Harvard
  • Document Type: Research Paper
Essay Instructions: An understanding of the marketing mix is essential for for effective marketing. Discuss this statement.

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References:

References:

Adam (2009), Marketing Mix, Sooper Tutorials -- Making Web Free for Learning,

viewed 14 December 2011,

EGyanKosh -- National Digital Repository (n.d.), Unit 4 - Planning Marketing Mix, Indira

Gandhi National Open University, viewed 14 December 2011,

Emkhe, C., Fulton, J. & Lusk, J (n.d.), Marketing's Four P's: First Steps for New Entrepreneurs,

Purdue University, viewed 14 December 2011,

Kooser, A.C (n.d.), What is the Relationship Between Marketing Research & Marketing

Strategy? Small Business, viewed 14 December 2011,

Lake, L (n.d.), Developing Your Marketing Mix, About.com -- Marketing, viewed 14 December

2011,

Marketing Teacher (n.d.), Marketing Mix -- What is the Marketing Mix? Marketing Teacher,

viewed 14 December 2011,

Mind Tools (n.d.), The Marketing Mix and 4 P's -- Understanding How to Position Your Market

Offering, Mind Tools -- Essential Skills for an Excellent Career, viewed 14 December 2011,

NetMBA -- Business Knowledge Center (n.d.), The Marketing Mix -- The 4 P's of Marketing,

NetMBA.com, viewed 14 December 2011,

The Times 100 (n.d.), Marketing Theory, The Times 100 -- Business Case Studies, viewed 14

December 2011,

Zell, A.J (n.d.), Developing a Marketing Mix, Business Know-how, viewed 14 December 2011,

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