Marketing Mix for a Tablet PC

The introduction of the Tablet PC in its many forms, from the minibook and netbook to the iPad, all share a common series of marketing mix attributes which are analyzed in this paper. The four Ps of marketing are discussed with emphasis on the strategies marketers rely on to increase market acceptance and sales.

Price Strategy

Differentiation is increasingly becoming difficult for marketers to attain with the many form factors and types of Tablet PCs. Pricing is one of the most powerful differentiators in that it can communicate value and unique position in the market, especially for Tablet and laptop PCs (Ozok, Benson, Chakraborty, Norcio, 2008). The pricing strategy that would be of the most value would concentrate on communicating the unique, high value of the Tablet PC being introduced, while also ensuring enough profits are generated as well. The pricing strategy for the...
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