Marketing Mix for a Tablet PC the Essay

Marketing Mix for a Tablet PC

The introduction of the Tablet PC in its many forms, from the minibook and netbook to the iPad, all share a common series of marketing mix attributes which are analyzed in this paper. The four Ps of marketing are discussed with emphasis on the strategies marketers rely on to increase market acceptance and sales.

Price Strategy

Differentiation is increasingly becoming difficult for marketers to attain with the many form factors and types of Tablet PCs. Pricing is one of the most powerful differentiators in that it can communicate value and unique position in the market, especially for Tablet and laptop PCs (Ozok, Benson, Chakraborty, Norcio, 2008). The pricing strategy that would be of the most value would concentrate on communicating the unique, high value of the Tablet PC being introduced, while also ensuring enough profits are generated as well. The pricing strategy for the proposed Tablet PC in this scenario would also charge a premium for being connected to the Internet all the time through 3G wireless connections.Apple has employed this same strategy with the highest-end of their iPad product line for example (Ozok, Benson, Chakraborty, Norcio, 2008).

Product Strategy

Tablet PCs are most known for their usability and the superior customer experience they deliver to users across the spectrum of served markets, from academic, home, small business to enterprise-wide deployments (Anderson, Schwager, Kerns, 2006). The product strategy most successful for Tablet PCs concentrates on ease-of-use through superior user design, standardization on a common and widely supported operating system, durability of case and components, and ease of customization to customers' specific needs. All of these factors contribute to product superiority by delivering increasingly more value and flexibility to users. Pfizer for example specifically designs their Tablet PCs to support click stream analytics, which provides useful….....