Marketing Mix for Effective Marketing:

The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundamental, tactical components of a marketing plan. The marketing mix elements are product, price, place, and promotion which are the four major categories that guide marketing decisions. These four elements are also parameters that marketing managers can control based on the internal and external constraints of the marketing environment.

History of the Marketing Mix:

As an important topic in marketing, the concept of the marketing mix was generated in 1948 by James Culliton who described the marketing manager as a combination of ingredients. In his development of the idea, Culliton stated that marketing decisions should be the product of something like receipt. Culliton's explanations analogues to the restaurants...
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