This business plan that you will create is a business about an Ice Cream
Parlor. This business will sell ice cream
dishes, malts, floats, shakes, etc. The project guide line is on this form below. I will be sending a sample concept paper for you to use as a guideline on how the business plan should look like. Hope that helps you. Thank You very much.
Final Project Guidelines
The final project for the course is the development of a small business concept paper. This paper will bring together the application of the materials in the classroom, the text, lectures and independent research though the development of a new business venture concept paper focused on the creation of the venture.
The paper will be constructed using the following Topic Outline:
I. Executive Summary
II. Company Background
a. Business History
b. Growth and Financial Objectives
c. Legal Structure and Ownership
d. Company Location and Facilities
e. Plans for Financing the Business
a. Team Members
b. Organizational Structure
c. Other Key Employees
d. Principal Stockholders
III. Market Analysis
b. Industry Analysis
c. Target Market
d. Customer Profile
e. Major competitors and participants
f. Market Segmentation
g. Projected Market Growth and Market Share Objectives
IV. Product and Service Offering
a. Product and Service Summary
b. Product and Service Uniqueness
c. Product and Service Descriptions
d. Competitive Comparisons
e. Research and Development
f. Patents and Trademarks
V. Marketing Plan
a. Creating and Maintaining Customers
b. Product Pricing Strategy
c. Product Positioning
d. Sales and Distribution Plan
e. Promotional Strategy
Please develop a tightly focused, strategically oriented paper. I will be looking for depth and breadth of your findings and analysis. Do not write in any section that you “couldn’t find needed information”. If you are not comfortable with the information available to you or that you can create, then pick another business enterprise or discuss this with your instructor.
•The paper should be a minimum of 15 and a maximum of 25 pages! You must tightly focus your thinking in this limited space.
•Double space, 1 inch margins with 12 point type.
•Page one should be your cover page with title of paper, your name, class, and date. Also put your name and a subject title in the header of each page.
•A "References" pages is required as your last page. It should include all outside references used in your paper, including your text. I would expect to see a number of references. Please use APA or MLA format for your references.
Concept Paper Template
Use this template for preparing the concept paper. In the template you will find complete instructions for what is required in each section. It is not meant to be a fill-in-the-blank template. The template has sample information that will guide you as to what must be placed in each section and how it may be done. Much of the information you will use may be hypothetical. It may be based on ideas but not always facts.
There is no financial section for this concept paper and no funding section. However, in the development of the paper you will have made assumptions as to the organizational structure and possible annual sales. You can look at the marketplace or the business opportunity and know that, while the numbers that you place in this paper may not be true, they are required for a "REAL" business plan.
So, in this paper, you may need to estimate the product or service annual revenues in order to fund your small business, decide on its corporate structure, and establish a five-year forecast based on expected unit sales, profits, and margins. This paper IS NOT a complete business plan, so there are sections missing that would be in a complete business plan. Knowing this, and knowing that a critical component is to be CREATIVE in your thinking, you will have to use your own creativity to complete some of the sections.
There are faxes for this order.
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