Essay Instructions: This business plan that you will create is a business about an Ice Cream Parlor. This business will sell ice cream dishes, malts, floats, shakes, etc. The project guide line is on this form below. I will be sending a sample concept paper for you to use as a guideline on how the business plan should look like. Hope that helps you. Thank You very much.
Final Project Guidelines
The final project for the course is the development of a small business concept paper. This paper will bring together the application of the materials in the classroom, the text, lectures and independent research though the development of a new business venture concept paper focused on the creation of the venture.
The paper will be constructed using the following Topic Outline:
I. Executive Summary
II. Company Background
a. Business History
b. Growth and Financial Objectives
c. Legal Structure and Ownership
d. Company Location and Facilities
e. Plans for Financing the Business
a. Team Members
b. Organizational Structure
c. Other Key Employees
d. Principal Stockholders
III. Market Analysis
b. Industry Analysis
c. Target Market
d. Customer Profile
e. Major competitors and participants
f. Market Segmentation
g. Projected Market Growth and Market Share Objectives
IV. Product and Service Offering
a. Product and Service Summary
b. Product and Service Uniqueness
c. Product and Service Descriptions
d. Competitive Comparisons
e. Research and Development
f. Patents and Trademarks
V. Marketing Plan
a. Creating and Maintaining Customers
b. Product Pricing Strategy
c. Product Positioning
d. Sales and Distribution Plan
e. Promotional Strategy
Please develop a tightly focused, strategically oriented paper. I will be looking for depth and breadth of your findings and analysis. Do not write in any section that you “couldn’t find needed information”. If you are not comfortable with the information available to you or that you can create, then pick another business enterprise or discuss this with your instructor.
•The paper should be a minimum of 15 and a maximum of 25 pages! You must tightly focus your thinking in this limited space.
•Double space, 1 inch margins with 12 point type.
•Page one should be your cover page with title of paper, your name, class, and date. Also put your name and a subject title in the header of each page.
•A "References" pages is required as your last page. It should include all outside references used in your paper, including your text. I would expect to see a number of references. Please use APA or MLA format for your references.
Concept Paper Template
Use this template for preparing the concept paper. In the template you will find complete instructions for what is required in each section. It is not meant to be a fill-in-the-blank template. The template has sample information that will guide you as to what must be placed in each section and how it may be done. Much of the information you will use may be hypothetical. It may be based on ideas but not always facts.
There is no financial section for this concept paper and no funding section. However, in the development of the paper you will have made assumptions as to the organizational structure and possible annual sales. You can look at the marketplace or the business opportunity and know that, while the numbers that you place in this paper may not be true, they are required for a "REAL" business plan.
So, in this paper, you may need to estimate the product or service annual revenues in order to fund your small business, decide on its corporate structure, and establish a five-year forecast based on expected unit sales, profits, and margins. This paper IS NOT a complete business plan, so there are sections missing that would be in a complete business plan. Knowing this, and knowing that a critical component is to be CREATIVE in your thinking, you will have to use your own creativity to complete some of the sections.
There are faxes for this order.
Excerpt From Essay:
Essay Instructions: Book: Strategic Management, 5th edition
Author: Richard lynch
Case Study: Unilever ice cream defends its global market share (page 372)
Ice cream is a universal product, which is found in many countries.
The multinational company, Unilever, operates across many international borders, marketing a variety of food items.
Ice cream makes up a surprisingly large percentage of Unilever’s income. However, since tastes and culture vary from one country to another, Unilever cannot sell its ice cream under the same name, or marketing impression in all countries.
The purpose of this case study is to examine how Unilever has to strategically approach its target market and, now it has, and should, develop its cream strategy.
Discuss the international business environment within which Unilever has to develop its ice cream business.
Discuss the nature of Unilever’s marketing response, in its international field of operations
Discuss Unilever’s competitors, and how their company culture and/or strategic approach would be viewed by the strategists at Unilever.
How would you propose that Unilever take ice cream business into the future?
1. 12 font, 1.5 spacing
2. Cover sheet, index, glossary of terms, list of references and proof of research
3. Harvard system of referencing
4. Consult at least 3 different books and preferably journals for adequate referencing
5. Communicate own thoughts. Long theoretical arguments and quotes from the text book will be penalised
6. Marks will be awarded in conjunction with contents for overall presentation (introduction and conclusion, content page, bibliography)
Excerpt From Essay:
Essay Instructions: Hello,
Chapman's is a Canadian company which manufactures Ice Cream and Frozen Yogurt. My part in the marketing plan is going to be about:
1- The Company Description (One page)
2- Strategic Focus of Plan (Mission and Goals of the business firm) (one Page)
and we are going to develop marketing plan to export its product to UAE (United Arab Emirates) or produce it there.
Excerpt From Essay:
Essay Instructions: No plagirism or web-site cut and pasting!!! MLA guidelines are to be followed exactly for entire report, especially for in-text citations and list of works cited. Additional instructions are as follows:
A 1200 word report is due that summarizes your research of a company based on its web page, and your idea for a web page of your own.
Your report should have two main headings, one titled, A Report
on the Product/Services/Promotional Strategies Offered by XYZ Company (select one of the companies to report about from the list below, or one of your own choosing), and the other heading titled, My Own Web Page.
For the heading titled, A Report on the Product/Services/Promotional Strategies Offered by XYZ Company, briefly describe the products/services
you found at your favorite company's web site, and indicate what you believe their promotional strategy is (Who they are targeting, what their central message is, what needs are being appealed to, etc.) This section should be about 600 words in length.
For the heading titled, My Own Web Page, think about
a business you would like to start, and how you would advertise it on your own web page (you can use ideas you obtained from reviewing the following web sites). As you do so, please provide the following information under this heading:
Define your product market in terms of product type, target market, needs being met, etc.
Define your target market in terms of the segmenting dimensions in
chapter three. Note: do not do much research on this issue right now. Report # 2 will provide you with ample opportunity to discuss in depth, your research with respect to various segmenting dimensions.
Finally, briefly describe how you would promote your product/service
to your target market via the internet.
This section should be about 600 words in length. Note: You are to email your report to me by the end of week four. It should be directly embedded in your email message and *not* sent as an attachment.
Company Web Sites
Ben and Jerry's Ice Cream
Excerpt From Essay:
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