Essay Instructions: This is an analytical report about two companies, Burger King and Jack in the Box. PLEASE PLEASE follow the instruction carefully.
I am going to submit some sources and also an information or guideline to write an executive summary page. i am also going to submit a sample report for you to get some idea, remember one thing that the sample report is in APA style but you need to follow MLA style.Also please do not use graphic or table a lot just limit to 1 because i don't want to loose page limit by using graphics in this report. it will take lot of space.
Final Investment Recommendation Report
Topic: Using three criteria, you will write an analytical report comparing and contrasting two companies (Burger King and Jack in the Box) in the Restaurant industry to determine which is the stronger investment opportunity. . Include companies exchange ticker symbols in your report.
.
Audience: You will direct your message toward the members of your investment group, who will be the primary readers. Consider your audiences needs and level of understanding and adapt your message to that purpose.
Content: begin your preliminary research to develop a list of at least three criteria, called yardstick measures, you will use to compare these companies. These can include, but are not limited to, some of the following:
• Fundamental philosophical differences in management styles, launching and handling products and services, marketing products and services, and approach to e-commerce that sets one rival company apart from another.
• Future challenges or opportunities that each competitor faces.
• Important decisions the two competitors made and how these affected their companies.
• Fundamental differences in each company’s vision of their industry’s future (i. e., do they both agree on what consumers want, what products to deliver, and so on?).
• Specific competitive advantages held by each rival.
• Past challenges each competitor has faced and how each met those challenges.
• Strategic moves made by one rival that might affect the other.
• Company success stories.
• Brief comparative statistics such as annual sales, market share, number of employees, number of stores, types of equipment, number of customers, and sources of revenue.
• Legal or legislative issues facing the company or industry
Research
Because of the nature of this report, your research will be mostly secondary sources, such as databases, news releases, annual reports, periodicals such as journals and magazines, and books. you should cite a minimum of five sources.
Report Components
The report will include the following sections:
• Executive Summary (not to exceed one page)
• Introduction (to include problem, purpose, scope, sources, and methods)
• Body/Data Analysis
• Conclusions/Recommendations
�'
Investment Recommendation Report Rubric
Content:
Introduction: This should be about one page (no more than two pages) and at a minimum should include the problem, purpose, scope, sources and methods. Remember this introduces your paper, not your data analysis and catches your reader’s attention.
Data Analysis: Present your information according to the specific criteria you established.
Report Ending: A very brief summary is optional. However, this is an analytical report so your conclusions are very important. Recommendations can follow, or you can combine conclusions and recommendations.
Documentation: MLA Use correct MLA parenthetical citation within your paper. Introduce your sources in the text.
Mechanics:
Do not allow any grammatical/mechanical errors in this paper. Proof carefully. Grammatical/mechanical errors include the following:
• Sentence Fragments (incomplete thoughts punctuated as sentences)
• Run-on sentences (too much info for one sentence)
• Subject/verb agreement
• Pronoun reference agreement (gender/number)
• Word choice (precise meaning)
• Spelling/Capitalization
• Punctuation (problems with commas, semicolons, apostrophes)
• Parallelism
• Passive Voice (use active voice whenever possible)
• Paragraph transitions
• Clarity
I hope you will write exact like i ask for.
Topic
Analytical Report on Burger King and Jack in the Box
There are faxes for this order.