Burger King Mexico Entry Plan

BK Mexico Entry Plan

The author of this paper is asked to propose a marketing and staffing plan to make entry into the Mexico market under the Burger King name. The author will lay out how the menu and other aspects of the chain should manifest itself in Mexico. The author will also offer a general staffing plan that accounts for wage and benefit levels and human resources policies in general.

Marketing Plan

Any person familiar with international marketing knows that using a one-size-fits-all approach to chain stores in different countries at the same time around the world is just silly if not dangerous. For example, marketing pork products in dominantly Muslim areas will raise some eyebrows as well marketing hamburgers in India. Both of these are a bad idea because the prevailing culture in question look dimly upon the consumption and mass marketing of...
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