Strategy Analysis Comparison

The strategy of BKC relies on increasing sales growth, enhancing restaurant profitability, developing innovative marketing strategies, improving value and quality, expanding the international platform, improving the restaurant development and expansion, using proactive portfolio management in order to influence growth, and others.

BKC's management understands that it is important to develop and implement strategies that influence the growth of the company. The growth rate of the company has reduced, which means the company must develop different strategies that reach this objective. The company must adapt its strategies to the modified behavior of customers.

Burger King also intends to increase the profit of each operating unit. By increasing restaurant profitability, BKC expects to improve its position on the market, which can further help the company expand its activity to other markets. The profitability of restaurants is a complex issue that requires strategies able to address several sides of the...
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