Burger King went public in 2003 after years of private ownership and currently operates 12,000 stores in 74 countries (Daniels, Radenbaugh & Sullivan, 2009). Burger King's core competency is making flame broiled hamburgers to order which is reflected by its slogan "Have it Your Way" (Daniels et al., 2009). The company uses innovative advertising strategies to differentiate itself from the competition by emphasizing the use of its flame broiled method of cooking hamburgers (Daniels et al., 2009). Even though hamburgers are the main menu item, Burger King has successfully experimented with other foods, including most recently pork ribs which were a huge success (Orensky, 2010). This shows that the company is capable of expanding on its core competency, which is important for international growth.

The bulk of Burger King's restaurants are located in the U.S. And Canada, which accounts for 69% of its revenue (Daniels et al., 2009). Burger King...
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