Broadway Essays and Research Papers

Instructions for Broadway College Essay Examples

Title: A Wireless Network for the Broadway Cafe

  • Total Pages: 3
  • Words: 930
  • References:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Welcome to The Broadway Café

The Broadway Café was established by your grandfather in 1952 in your hometown. It offers many different kinds of specialized coffees, teas, a full service bakery, homemade soups, sandwiches, and salads. The Café has been a local hotspot for many years and has served as a community gathering place. Your grandfather recently retired from the business and has asked you to take it over. You are very excited about this opportunity!

Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Café does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.

Throughout this course you will own and operate The Broadway Café, taking advantage of business practices discussed in the class, the Course Modules and the textbook to increase profits, keep the business running, and bring the café into the 21st century.

Upon completion of these exercises you will have performed an array of activities to demonstrate your ability to:

Use technology to gain a competitive advantage (Application Exercise 1)
Build an e-business strategy (Application Exercise 2)
Use Excel to calculate breakeven point (Application Exercise 3)
Use technology and Customer Relationship Management to develop the information you will need to implement marketing campaigns and sales strategies (One aspect of Application Exercise 4)
Use Excel to perform business intelligence projects (Main focus of Application Exercise 4)
Create an online community for collaboration (One choice for Application Exercise 5)
Deploy a wireless network for customers (Other choice for Application Exercise 5)
Understand how technology is used throughout a business (concepts incorporated throughout)


The exercises address the Course Goals and Objectives to enable you to:

discuss the relationship between technology and the structure of an organization
analyze and discuss the business and organizational issues involving information systems, including the historical and evolving nature of information systems in society and the convergence of technologies and information/data management
explain the roles of various managers and information officers in planning, organizing, and controlling an organization's activities
discuss the purpose, components, problems, and solutions of using management information systems globally and nationally
apply basic techniques for using computers to improve control of, and access to, information in organizations
apply information systems management techniques, procedures, and methods to practical national and international information technology and business issues
evaluate information systems based on their role in an organization
analyze issues facing managers using information systems in organizations, including managing the human aspect and security, ethical, and privacy concerns.
Excerpt From Essay:
References:

Chaudhry, Sohail S, Salchenberger, Linda, & Beheshtian, Mehdi. (1996). A small business inventory DSS: Design, development, and implementation issues. Computers & Operations Research, 23(1), 63.

Tony Dokoupil. (2008, January). Gratuitous Technology. Newsweek,151(02), 14.

Greene, M.. (2009, January). Connecting with the Future. Stores, 91(1), 52.

Curt Harler. (2004, October). Dining - and Wining - without Wires. Nation's Restaurant News, 38(43), F18-F19,F22.

Bruce Potter. (2006). Wireless hotspots: petri dish of wireless security.

Association for Computing Machinery. Communications of the ACM, 49(6), 50-56.

Rowan, T.. (2010). Negotiating WiFi security. Network Security, 2010(2), 8-12.

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Title: Introduction Branding

  • Total Pages: 2
  • Words: 715
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Subject: Introduction Branding

Brand: Broadway Electronics (http://www.broadway.com.hk) & Suning (http://suning.bigazines./eng/-suning.aspx)

Assignment:
- Conduct an analytical report
- To assess Brand Equity of the Brands chosen and suggest ways for the weaker brand (with lower market share) to improve and leverage its Brand Equity. The Analytical Report and Recommendation Plan should cover the following topics:

1) Market Environments of the industry, Market share and Brand Equity of the two competing brands chosen

2) Evaluate and analyse the current strategies of the two Brands using the DDCE Framework (Destiny-Distinction-Culture-Experiences)

3) Your group is the Marketing team of the weaker brand with lower market share. Make recommendations for Branding Strategies in coming 3-5 years in order to beat your competitor.


I just need to finished topic (2) i.e. Evaluate and analyse the current strategies of the two Brands using the DDCE Framework for the CULTURE part only.

**Please kindly identify the four points of Competencies; Behaviors; Organisation and Social Fabric.

**Please focus on competing two brands like the others as attached DDCE (file name: Distinction, Destiny).
Excerpt From Essay:
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Title: Broadway Musicals

  • Total Pages: 2
  • Words: 627
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: topic: Show Boat and Oklahoma both moved the Broadway musical in new directions. Describe the innovations that each show inspired in future Broadway musicals.
Excerpt From Essay:
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Title: The Boardway Cafe

  • Total Pages: 2
  • Words: 871
  • Bibliography:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: The Broadway Café Overview
You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years.
Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.
The website to give you some idea of how to go about doing the assignment is Making Business decision I the links are listed below:
http://www.cohesioncase.com/networks/MBD1.html for Networks, Telecommunications, and Wireless Computing
http://www.cohesioncase.com/CRM/MBD2.html for Customer Relationship Management
http://www.cohesioncase.com/SDLC/MBD1.html for Systems Development

The paper needs to be Times New Roman Font 12 and double space. The paper needs to talk about network, telecommunications,wireless computing, customer relationship management and systems development some kind of device and what and how you would held the cafe to get it up and running better.
Excerpt From Essay:
Bibliography:

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Brian Brus. (2005, December 26). Wi-Fi connects businesses to more customers. Daily Record and the Kansas City Daily News-Press, p. 1.

Corinne Kator. (2007, April). Productivity, one bite at a time. Modern Materials Handling, 62(4), 24-28.

McKenna, Regis. (1995). The market was the teacher. Research Technology Management, 38(2), 10.

Ritchie, Peter. (1990). McDonald's: A Winner Through Logistics. International Journal of Physical Distribution & Logistics Management, 20(3), 21.

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