Concentrating on these areas will help attract customers from this generation.

Marketing

Customers choose how they want to learn about and interact with businesses. While the last 50+ years of the Cafe has been more driven by personal relationships, the current generation chooses to use the Web and social networks. Marketing as a result must embrace digital content strategies and delivery coupons regularly to clients over Facebook, Twitter and other platforms. It must also seek to create mailing lists that can be managed through hosted platforms including Constant Contact. In short, the Cafe must redefine its marketing strategies to reflect how its customers want to learn and evaluate the Cafe. The total experience of the Cafe needs to be evaluated from the context of enhancing the customers' valuation of it; not staying stuck in the past and coasting on quaintness and customer loyalty.

Supply Chain and Purchasing

Today the supply...
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