Branding Essays and Research Papers

Instructions for Branding College Essay Examples

Title: BRAND INVENTORY OF UNIVERSITY OF MARYLAND

  • Total Pages: 4
  • Words: 1110
  • References:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: BRAND INVENTORY ASSIGNMENT:
The goal of a Brand Inventory is to document the branding activities that consumers’ perceptions of the brand may be based upon. We will be conducting a brand inventory for the Robert H. Smith School of Business.

1. Identify two programs offered by the Smith School, e.g., Full-time MBA, Part-time MBA, EMBA, etc…
2. Using the website and other marketing materials (e.g., brochures, print advertising), describe the following for each program:
a. Names, logos, slogans and other trademarks used
b. Positioning and features of the program
c. Marketing activities
3. Analysis:
a. Are the brand elements being used consistently across programs, or are there different variations of the same elements being used?
b. Are the supporting marketing programs logical and consistent across programs?
c. Is the positioning of the two programs distinct, and is this made clear via the brand elements and marketing activities for each program?
4. Select a business school that you feel is a close competitor of the Smith School and perform the same analysis (items 1-3) for two of their programs. Please use Georgetown University's business school.




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Title: Brand Inventory of University of Maryland

  • Total Pages: 4
  • Words: 1167
  • Works Cited:4
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: BRAND INVENTORY ASSIGNMENT:
The goal of a Brand Inventory is to document the branding activities that consumers’ perceptions of the brand may be based upon. We will be conducting a brand inventory for the Robert H. Smith School of Business.

1. Identify two programs offered by the Smith School, e.g., Full-time MBA, Part-time MBA, EMBA, etc…
2. Using the website and other marketing materials (e.g., brochures, print advertising), describe the following for each program:
a. Names, logos, slogans and other trademarks used
b. Positioning and features of the program
c. Marketing activities
3. Analysis:
a. Are the brand elements being used consistently across programs, or are there different variations of the same elements being used?
b. Are the supporting marketing programs logical and consistent across programs?
c. Is the positioning of the two programs distinct, and is this made clear via the brand elements and marketing activities for each program?
4. Select a business school that you feel is a close competitor of the Smith School and perform the same analysis (items 1-3) for two of their programs. (please use George Washington University School of Business)




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Works Cited:

http://www.rhsmith.umd.edu / http://www.rhsmith.umd.edu/mba / http://www.rhsmith.umd.edu/mba/programs/parttimemba.aspx http://www.rhsmith.umd.edu/mba/curriculum/

George Washington School of Business

http://business.gwu.edu / http://business.gwu.edu/mba / http://business.gwu.edu/pmba / http://business.gwu.edu/mba/prospective-students/

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Title: Developing a Marketing Mix for my brand

  • Total Pages: 4
  • Words: 1192
  • Bibliography:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Brand Profile and Marketing mix

Assessment activity: Is to develop a marketing mix for my self I am a freelance Stylist.

The marketing Mix must cover:

*Product Mix ( I am a service)
* Pricing strategy
* Distribution strategy
*Promotional strategy

Must show an understanding of why it is relevant to my service/ brand and customer base and details how it will when be executed.

I will attach a document which outlines the nature of my business.

Also Proof read the attached document and edit parts which need to be fixed for (example the terminology applied to a marketing document) to ensure my branding pitch and marketing plan is creates a solid strategy together.

Please remember I am AUSTRALIAN freelance stylist.

The marketing mix must:

* clearly outline how each of the elements of the marketing mix can enhance my brand

*Supporting each decision with the information from research in the situation analysis

*Creativity- in marketing the brand and its service- not just doing a TV campaign or run of print adds

*use marketing tools to deepen understanding and support strategic direction



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Bibliography:

References

"Designer fashion in the Australian market." (November 2008). New Zealand Trade and Enterprise.

Weller, S. (October 2007). "Beyond 'Global Production Networks': Australian Fashion Week's Trans-sectoral Synergies." Centre for Strategic Economic Studies, Victoria University.

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Title: Banana Republic

  • Total Pages: 2
  • Words: 823
  • Sources:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Brand placement in television shows and movies has been an industry norm for businesses. Recently Banana Republic decided not to renew its association with the reality show “Project Runway.”

As a marketing consultant, prepare a report for a notable retail client discussing the advantages and disadvantages of associating a product with a particular segment such as a reality television show or a particular age group and recommend a branding strategy, specifying a particular TV show or film exposure.

some sources
* Bryant, A., & Arora, A. (1999, September 13) Fashion’s Frat Boy. Newsweek, 134(11). Retrieved September 6, 2006, from the Business Source Premier database (AN 2234886).


* Dempsey, B. (2004, 15 August) Target Your Brand, 129(13). Retrieved September 6, 2006, from the CINAHL Select database. (AN 14152859).


* Stanley, T. L. (2006, June 12) Banana Republic Leaves Runway. Advertising Age 77(24). Retrieved September 6, 2006, from the Business Source Primer database. (AN 21167831).

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Sources:

Works Cited

Oreo Lemon Pie." Top Chef. Bravo TV. 2007. 19 Aug 2007. http://www.bravotv.com/Top_Chef_2/recipes/episode_10/index.shtml

Sea Urchin & Meyer Lemon Gelee with Fennel Cream, Caviar & Kalamata Oil." Top

Chef. Bravo TV. 2007. 19 Aug 2007. http://www.bravotv.com/Top_Chef_2/recipes/episode_13/elim/marcel1.shtml

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