Color choice, however, is highly consistent across all marketing materials, creating at least some sense of cohesion. Positioning of the course is focused on the flexibility of the program's scheduling and course offerings as well as the diversity of the professional backgrounds that students in the program possess; the actual offerings of the course are described only in vague detail in most marketing materials, with encouragement for students to contact the school and preferably to attend regular information sessions. Marketing activities include multiple small ads placed in business-relevant media that present the school's name and logo, again with consistent color-coding, but that do not offer in-depth presentations of program offerings or extensive detail about the school.

Analysis

The color coding and scant use of school name and logo appears to be consistent across programs, and most marketing efforts are not program specific but rather simply advertise the school itself, which...
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