Robert H. Smith School of Essay

Mention of the nation's capital appears throughout as key pictures (the first picture that appears on its home base), as its name, its logo, and in its slogans. A bust of a confidant Washington is featured on one of its websites. It proclaims itself to be surrounded by "the World Bank, The International Monetary Fund, and the U.S. State Department." It is, as it wants to show: "At the center of it all." Consequently, it shows students who project the image and garb of smart-dressed professionals, alumni who now work 'around the world,' and promotes itself as disseminating an image of "responsibility, passion, and globalization" through "ethical leadership and sustainable business practices."

Far more of a formal atmosphere than Smith, GWSB takes pride in pointing out that its alumni work in high-profile executive positions and in Government and World Bank services. High-brow and sophisticated, GWSB projects itself as conservative and traditional in style, doing this through its cool colors (compare this to Smith's focus on modernity and innovation), formal branding, and awards that focus on excellence and responsibility. 'Fact' clips describe the benefits of the School: how it prepares its students for professional careers, is a recognized education leader, and provides "practical experiences that leverage the unique advantages of its Washington, D.C. location."

It positions itself as "a preeminent business school that is recognized for scholarly research, teaching excellence, and innovative curricula focused on the responsible management of organizations in the global environment." Policy discussion is one of its enticements.

GWSB has almost none of the audio and visual clips that distinguish Smith, nor does it mention innovation (as associated with modern context), diversity, communal spirit or sport. It is exclusively Government-centered associating itself with the Nation's capitol, and projecting a spirit of responsibility, professionalism, and hard-working diligence that aims to make people trust it as an organization that will launch its alumni into top respected positions in both the executive and Government orbits.The Dean, in back jacket and tie, his figure framed by classical statues of American personalities and Washington-style architectural dome, focuses on "ethics, sustainability, and corporate responsibility." His consistent message is that the school's ties with "people and institutions that shape national and international policy" make it an attractive choice for students. The school implies that it is selective in its choice of students, whereas Smith in contrast seems to be accepting and open to all.

In sync with its positioning, the syllabus of GWSB focuses on geopolitical issues and international policy that challenges international business. Its platform, summarily, is on business-politics exchange. Digital marketing and international developments are examples of its programs. Its thrust is that it will make a difference in the world. Its mission is to produce graduates that will be "productive and principled members of society."

GWSB offers a choice of five different MBA programs (Global; Flex; Accelerated; Executive; and Healthcare). All are synchronized under the same brand elements and marketing activities, indistinct from the overarching positioning of the GWSB School. The terms 'professional', 'responsibility', and 'leadership' are concepts that are used throughout.

Source

Robert H. Smith School of Business

http://www.rhsmith.umd.edu / http://www.rhsmith.umd.edu/mba / http://www.rhsmith.umd.edu/mba/programs/parttimemba.aspx http://www.rhsmith.umd.edu/mba/curriculum/

George Washington School of Business

http://business.gwu.edu / http://business.gwu.edu/mba / http://business.gwu.edu/pmba / http://business.gwu.edu/mba/prospective-students/.....