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Essay Instructions: Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues,

Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Summarize how you would apply the above discussion to your product/service's target market and the competition. Note: even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors.
In-text citations and corresponding references should be included in your paper. There needs to be a citation in EVERY paragraph of this assignment

Essay Instructions: Request Excellienco

In this second installment you will specify your target audience for your presentation. Some examples of a suitable audience would be (this list contains examples and is not meant to be exhaustive - if you have other ideas, please pursue them, as long as a suitable and definite audience is targeted):

1) Hospital or other healthcare staff

2) Employees of an educational institution

3) Military personnel (specific service branch)

4) Residents of a specific community/community center

5) Police and law enforcement personnel

Identify your audience, describe them and explain why you believe they would have particular interest in a presentation on your chosen disaster or emergency. Also, present a preliminary and very basic outline of your program with them in mind including resources you may use in formulating your presentation.

Assignment Expectations

Length: SLP installments should be at least 3-5 pages double-spaced.

Quoted material should not exceed 10% of the total paper (since the focus of these assignments is critical thinking). Use your own words and build on the ideas of others. When material is copied verbatim from external sources, it MUST be enclosed in quotes. The references should be cited within the text and also listed at the end of the assignment in the References section (preferably in APA format).

Organization: Subheadings should be used to organize your paper according to question

Format: APA format is recommended. ALL assignments must include references, even if modular materials were the only ones consulted.

Grammar and Spelling: While no points are deducted, assignments are expected to adhere to standards guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity.

The following items will be assessed in particular:

Relevance (e.g. all content is connected to the question)
Precision (e.g. specific question is addressed. Statements, facts, and statistics are specific and accurate).
Depth of discussion (e.g. present and integrate points that lead to deeper issues)
Breadth (e.g. multiple perspectives and references, multiple issues/factors considered)
Evidence (e.g. points are well-supported with facts, statistics and references)
Logic (e.g. presented discussion makes sense, conclusions are logically supported by premises, statements, or factual information)
Clarity (e.g. writing is concise, understandable, and contains sufficient detail or examples)
Objectivity (e.g. avoid use of first person and subjective bias)

Essay Instructions: It is an assignment for marketing class
Who do you think the target audience is for Yelp,Inc? Define at least three (3) buyer personas by stating their interests, needs, and communication styles.

Which social technographics persona do you think you are? Why? Where do you participate online?

Essay Instructions: Select a hospitality organization such as a hotel, restaurant, fast food operation, and convention bureau. Assume the role of a marketing consultant for your selected hospitality organization
prepare a 1200 word memo to your selected organization’s CEO in which you evaluate the effectiveness of the organization’s marketing strategies. In your paper, address the following:
o Research the selected organization and its marketing efforts. Using this research, identify the organization’s target audience.
o Identify the message conveyed by the organization’s marketing efforts. Does the message properly target the organization’s target audience? If so, how? If not, how can the organization modify its marketing strategies to better target its target audience?
o How do the organization’s marketing strategies affect the organization’s brand image? Are they effective? Do they support the brand image that the organization’s is trying to convey?
o Also, explain the importance of internal marketing for your selected organization.
Customer is requesting that (moriks58) completes this order.