Yelp: Target Audience Yelp Emerged on the Essay

Yelp: Target Audience

Yelp emerged on the scene as early as 2005 and 2006 and soon became a voice for patrons of restaurants, bars, clubs and cafes along with consumers of various shops and stores to voice their opinions, thoughts and feelings about their overall consumer experience. Yelp was very novel in the sense that it ultimately gave a stage and microphone online to a huge collection of the population which formerly never had a voice: the shopper, the buyer, the restaurant patron. Yelp was able to create a living record of the consumer's experience and ultimately created a dramatic shift in the balance of power: no longer were shoppers beholden to the whims of the shop assistants, bartenders and waiters. If people were treated badly or if the service was shoddy or slow, this became public record and the business had to address it head on. This was a dramatic shift from past methods of business where rudeness or slowness or other such poor practices resulted in a gradual loss of income and revenue over time -- perhaps.Instead, yelp created very real consequences for businesses that weren't up to par. This paper looks at three different buyer personas and their needs interests and communication styles. With these three different people, there is still one unifying link which connects them: a feeling of voice-less-ness that Yelp.com is able to rectify.

The first target member of Yelp is the young person: age 15 to 29. These are people who don't have high incomes, nor do they have established places in society nor are they very influential. Their interests largely revolve around entertainment: spending available money on eating/drinking out, clubs, and shopping for clothes, gadgets and other items. This group needs to be heard and has a strong sensitivity to injustice. Rude treatment in stores or restaurants is often considered….....