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Essay Instructions: Hanna Barbera (Animators). A history of how each evolved as animators, how they met or joined forces, what profession were they in before becoming animators? What cartoons they created, process of animation they used, special effects techniques,lighting, & sound effects that were used. The paper should have a brief history of both Hanna & Barbera, but as a whole the paper should be viewed as Hanna Barbera the company. What made them a success, how they got started, where are they today. This paper is being written for a history of animation class at an art college, MFA.

Essay Instructions: Marketing (Undergrad)
Case Study
500-700 words

The Case Study comes in two parts:

Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?

Part 2--What if an electronics store is targeting young adult males for a new car radio speaker technology. What sort of images in a radio script do you think would encourage a sale? What kind of characters would you prefer and where would the action take place? How would you include the new technology? What sound effects might get their attention?

Essay Instructions: Reading

Chapter 5: The Communication Process

Chapter 6: Source, Message and Channel Factors

Chapter 7: Establishing Objectives and Budgeting for the Promotional Program
Homework

Homework Project: Radio Spot

Assume you are the account executive for an advertising agency. You are competing with other agencies to produce a local radio spot. Choose a company for the assignment?three possibilities are listed below.

Dry cleaning service
Bakery
Bicycle shop
Deliverables

For your chosen company, create a one- to two-page campaign strategy that includes the following elements:

1. Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?

2. Describe your creative approach, big idea and story angle for the radio spot. How will you capture attention, engage the audience, and make a call to action?

3. Include the script for the radio spot. In addition to spoken words, include production details, such as the personality of the speaker(s), supporting sound effects, or music. Read your script aloud and practice the timing in an effort to make the script run about 30 seconds.

Essay Instructions: Jean-Michel Basquait

By the young age of 20, Jean-Michel Basquait was one of the most accomplished artists of his times selling paintings to a national and international audience. Art collectors literally and avidly followed his every brush stroke. After his untimely death, many art critics and writers became even more engrossed in his art and life. Films, biographies, art critiques, and posthumous gallery exhibits have made Jean-Michel Basquait a contemporary folk-hero. The film Basquait and Phoebe Hoban's biography titled Basquait are prime examples of the interest enveloping the mystique of Basquait. During this course, you have had the opportunity to view Basquait from two perspective---via the written word and visual experience. This writing prompt requires you to engage in a discussion based on the following points.

- Compare and contrast the reading Basquait biography by Phoebe Hoban and the film Basquait. Be certain to explain which perspective offered the greatest understanding of Basquait: the visual or the written word? Use examples from the film and the biography to bloster your argument.

- How did the music and the sound effects of the film impact your experience in ways that the book could not? How did the acting affect your perception of Basquait?

- What light did Hoban shed on other artists and art dealers of the 80s and how well did she describe the "glitzy" art world of that era? Cite examples from the book to illustrate your points. Did the film give more or less insight into the decade? Explain why or why not.

- What contribution did Basquait make to the art world? Would you recommend Hoban's biography of Basquait? Explain why you would or would not. What audience would you recommend the book to in terms of student education? Lastly, do you feel that Los Angeles Unified School District and other school systems in the Los Angeles area are giving adequate attention to the visual arts and performing arts?

GUIDELINES:

- Sentence structure will be strongly viewed

- Spelling and punctuation is critical to the success of your paper

- Vocabulary and word usage will be considered in the success of your paper

FORMAT:

your paper should include all of the following:

- Introduction that includes a brief overview of Basquait's life along with a strongly opinionated thesis statement.

- A body that includes a discussion of the first three bulleted points.

- A conclusion discussing the last bulleted point. Wrap up your conclusion with reference to your thesis statement.