Communication Process

Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?

In this particular case, there will be a focus on a dry cleaning service. The customer demographics and purchase behavior are based upon the fact that all of the different segments of the population will spend between: $500 to $1,500 annually. However, the average dry cleaning bill per family is around $150 per year. The media habits of this audience are based upon the underlying amounts of disposable income. The best time to reach out to this audience would be during the middle of the day and in the evening. The best kind of radio station format includes: talk, music...
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