It was a film based on a novel authored by E.B. White and it received widespread critical acclamation. The limited animation technique posed threat to the success of the company later in the 1970's. With the earning of $60million a year Hanna Barbera now failed to produce new characters and shows. Hence in 1987 the Great American Communications Group acquired the company. Further in the year 1991, Turner Broadcasting System was purchased by Hanna Barbera. In 1992, the Cartoon Network was aired by Turner Broadcasting and this set the need for library of cartoons. So the Hanna Barbera buy provided them with 3000 half-hours cartoons. The marketing strategy of Hanna Barbera was now changed with the help of Fred Siebert, the company's president. More importance was given to the international market as a result of shift in its production to Asia. The extension gave birth to new characters and a...
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