Search Our Essay Database

Essay Instructions: Promotional Analysis Activity
Promotional activities are important for maintaining customer traffic. Apple ? (http://www.apple.com/ipad/) and the iPad is a good example. Research and analyze all of the media that the company is using to promote the product. Be sure to assess:
? Reach
? Frequency
? Message
? Target
? etc.

Prepare a creative brief consisting of three, one-sentence statements that describe the benefits of the promotion?s product or service for the consumer;
? Objective statement (one sentence);
? Support statement (one sentence);
? Tone or brand character statement (one sentence).

Analyze why the promotion is effective (or is not effective) based on the following criteria:
? Big idea (s);
? Visuals;
? Copy (headline, body, text, logo, slogan);
? Art and/or layout.

Essay Instructions: Required to prepare an individual piece of work called a Promotional Practice Report (PPR).
The PPR should consist of a review of an organisation?s or brand?s recent marketing communication activities. This means that you should choose a campaign that is no more than 2 years old. Campaigns that were running in January 2011 or later will be acceptable.
The PPR should be no longer than 2,000 words, written in the third person (passive voice), referenced according to the Harvard APA format (5th edition).
Course work submission
The aim of the PPR is to consider why and how an organisation or brand uses particular marketing communication tools and media. The review requires an explanation and interpretation of marketing communications in practice, in the light of marketing communications theory.
The objective of using academic journal articles is to help ensure that students undertake the necessary reading during the unit and so build a suitable level of knowledge which is then displayed in their PPR. Academic journal articles, is essential if you are to pass the coursework and should be used as the basis for understanding the use of promotional tools and media.
The promotional campaign which you choose for your PPR should make use of more than one promotional tool and several media.
Structure of the Promotional Practice Report
1. Title page, to include student number (no name)
2. Contents page
3. Brief introduction to the organisation or brand, and the campaign
4. Brief discussion of campaign objectives
5. Brief discussion of the target audience for the campaign
6. Bulleted list of the promotional tools used in the campaign, with an example of each
7. Bulleted list of the media used in the campaign, with an example of each
8. Discussion of the suitability of the promotional tools and media used in the campaign, making reference to theory
9. Recommendations for possible improvement in marketing communications activity (tools and /or media)
10. Reference list

The most important part of the PPR is item 8 and this should form the majority of the report. Items 3-7 and 9 need only be covered in brief.


Sources of Information for PPR
It is very important that you make good and extensive use of academic journal articles in your PPR. Electronic journals containing academic articles on marketing communications.
In order to keep track of current events in marketing communications and to research materials for your PPR you are advised to read marketing trade journals such as Marketing and Marketing Week as well as those related to specific topics.

To find Marketing Week online go to http://www.marketingweek.co.uk/index.html. For specific articles or for general subject searches, use Nexis UK at: http://www.lexisnexis.com/uk/nexis/auth/bridge.do?rand=0.900245
Brand Republic is the Haymarket publisher?s website which contains back issues of magazines such as Campaign, PR Week, Marketing Direct, Media Week and Marketing. It is available via www.brandrepublic.com.
It is important to note that while there are good sources of information available on the internet, there is also much that is not so good and you need to be discriminating about the sites you use. Wikipedia, for example, has many flaws and while it might be useful in certain circumstances for giving guidance in the early stages of research, it must not be cited in your PPR. Please also avoid using sites such as tutor2you - these are not suitable for academic work.


Referencing - Harvard APA
It is very important that all sources used to write your PPR are referenced correctly and this means including citations in the text of the report and a reference list at the end.

Essay Instructions: I need you help to do a 450 words promotional plan and 150 words of Media Release. Personal Details I will filled it up myself. Sorry to have trouble you since you have been writing my Bilby’s assignment, you will have a rough idea on what’s happening. I will also sent back the previous letter’s to editor for your review incase you forgot what Bilby is all about. The question and instruction on what is needed is on this page. I also sent in Media Release template and Amity Davidson Example of Media Release and Promotional Plan. Thanks As a reminder again I’m part of the Bilby Business Associate team.

PS: I am very lost with the promotional plan. I sent you an example on 'Amity Davidson Book Launch Promotional Plan' I think that's what they want but on the Bilby's Hospital Situation. I have been reading it up and down still don't know how to do it. Please help me. :P thanks
There are faxes for this order.

Essay Instructions: The topic must concern one company and be centered around one of the following topics in general 1. A promotional campaign and its functional parts. 2. A didtribution system that works for this company- and what makes it work.
Place direct quotes and paraphrase in quotation and add a citations page at the end. Must have at least two references. Internet reference articles must be printed and attached to the paper.