Apple iPad Promotional Activity Analysis

Promotional activities are extremely important in terms of how a company gains and maintains customer traffic. The use of promotional tactics have the capacity to make or break a company, along with being a driving force in placing a company on the map in terms of competing industries. Apple is a company that has utilized clever and timely promotions for its products that have allowed Apple products to become the standard in terms of high quality and recognition within the technology industry. Such vital promotional activity can be seen more specifically in Apple's work with their iPad campaign. In understanding the campaign fully in terms of its reach, frequency, message, target, etc. one can better gauge the overall success of the campaign in order to understand if Apple's promotional tactics have paid off in the long-run.

Promotional Goals

In viewing the promotional goals of Apple...
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