Promotional Practice Report

Objectives of the campaign

Promotional tools

Media used in the campaign

Promotional Campaign

Communication is as the passage of messages from the source, who is the sender, to the target who is the receiver. The sender encodes the information into symbols which are understandable by the receiver thus enabling decoding of the original message and giving of feedback. These symbols are to convey thoughts, and the required meaning between the sender and recipient and they include pictures, words and music. In marketing communication theory, the rationale behind marketing communication is the use of different modes to communicate. Each mode used has significance in capturing the recipient's attention. Note that, each recipient has a distinct mode through which to get information about a certain product. Therefore, the sender sends the same message via various routes with the explanation that, through these dissimilar paths, the meaning of the message...
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