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Essay Instructions: Promotion

Select an advertisement (from any media). Develop a two page paper in the correct APA writing style and assess the following characteristics of the ad:

Does it effectively communicate the products benefits:

Does it differentiate the product from the competitors? products? If so, how?

Identify the market segment targeted in the ad ? is the ad directed toward the appropriate market segment?

Could the ad be redesigned to have more universal appeal without sacrificing its effectiveness at the target segment?

Are there any aspects of the ad that might trigger negative emotions towards the product?
Based on this analysis, provide recommendations for a new (and improved) advertisement.

Include a minimum of 4 resources; 1 resource must be peer reviewed.

List the resources in the correct APA writing style.

Essay Instructions: Promotion and Price Analysis Paper

Pick a product or service. Find examples of how this product or service is being promoted via at least three of the following sources:

a. Print

b. Television

c. Radio

d. Internet

e. Point of purchase

f. Direct mail

g. Telemarketing

h. Publicity

Prepare a 700-1,050-word paper identifying the promotional message(s) and provide a detailed description of how this message(s) is being conveyed via the selected sources. In addition, analyze how the message(s) positions the product or service to appeal to its target audience. Also, identify where the product or service is in its product life cycle and describe how this life cycle stage affects the pricing strategy. If possible, document your examples.

Essay Instructions: Promotion and Price Analysis Paper
Pick a product or service. Find examples of how this product or service is being promoted via at least three of the following sources:

a. Print

b. Television

c. Radio

d. Internet

e. Point of purchase

f. Direct mail

g. Telemarketing

h. Publicity

identifying the promotional message(s) and provide a detailed description of how this message(s) is being conveyed via the selected sources. In addition, analyze how the message(s) positions the product or service to appeal to its target audience. Also, identify where the product or service is in its product life cycle and describe how this life cycle stage affects the pricing strategy

Essay Instructions: Promotions:

?Describe, discuss and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
?Describe, discuss and analyze the internet marketing possibilities for your product/service.
?Describe, discuss and analyze the use of social media in marketing your product/service.
?Surveying the current promotional efforts for your product/service, what specifics could you provide that show your firm is delivering value for their customers? Remember, value is what customers get in return for paying the retail price for the product. Customers are not buying features and benefits!