Android Tablet Marketing Plan

Andriod Tablet

Android Tablet Promotion

Android refers to a modern operating system designed specifically for touch screen smart mobile phones and tablet computers. Tablets are new designs of internet-enabled computers that work in a similar way to mobile smart phones.

Integrated marketing communication (IMC) mix for Android tablet

Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features, availability and explains the reason why customers should have the tablet (Hackley, 2005).

Sales promotion: It stimulates the market demand for the product and increase awareness about the value of the product. It helps to coordinate promotional activities of advertising and public relations. It is conducted in various ways such as consumer sales promotion, trade sales promotion or retail sales promotion. It delivers information to targeted groups for a pre-determined period (Hackley, 2005).Personal selling: it increases exposure of the product to potential buyers. It uses persuasion and effective communication ability to convince the buyers about the usefulness of the tablet.

Public relations: Its main objective is to convince the public to adopt the product. It relies on the management of information between an individual or organization and the public.

Direct marketing: This tackles customers directly through mobile communication, mails; fax, online, magazines or even face-to-face conversations. It provides information about customers' perception about the product. It collects useful data that can help to analyze the success of the product and other marketing strategies (Hackley, 2005).

Internet marketing possibilities for the product

Internet advertising of the product is possible. Designing a website that contains information about the product can facilitate marketing of the product. This website can….....