Customers get only the information which is suited to them, without any doubling from other HP product teams. (Consistent, Relevant Customer Communications from Various Product Teams. Clients: Case Studies)

After employing one-to-one marketing, HP saw instant surge in revenue, and superb cost savings. In case of house lists, HP achieved annual sales in excess of $300 million as also approximately $3.6 million yearly in total marketing cost savings. An experiment comparing direct mail to the online Incoming letter displayed that email costs just $7 per lead, while direct mail costs $163. Besides, approximately, $4.2 million every year in support cost is avoided. Through making customers to direct their enquiries to HP through email instead of telephones, HP spent just 3 to 8 cents per enquiry instead of $15 for a telephone call. (Consistent, Relevant Customer Communications from Various Product Teams. Clients: Case Studies) virtual video face was produced by the...
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