Essay Instructions: For this paper, the Product is NINTENDO WII by NINTENDO CO. LTD.
????Identify a product (Nintendo wii) that is purchased by consumers. The product must have yearly sales of at least $20,000,000. The product must be advertised in the mass media.
????Then take a look at the manufacturer of the product. Review information on company size, major products, sales, etc. This is the type of information that can be gained from an annual report. In addition, provide as much information as you can on the marketing environment.
????Your goal is to become an expert on this product. You need to know what the product is, how is it used, where is it purchased, what are the competitive products. Provide a description in your paper. Provide sufficient detail to ensure that the reader understands the product.
????For this product, you must prepare a SWOT analysis. The analysis must compare this product with at least two (2) of its major competitors. Present the analysis as a table and discuss it as well.
????Discuss each element of the marketing strategy and the marketing mix. Discuss any problems, concerns or strengths.
????Discuss any global activity concerning the product or the company.
????Also discuss current events. Discuss what the product is doing now.????
Format of the paper:
THE COMPANY: (1 PAGE)
General information on the company – products, sales, competitors, etc.
Micro-environmental Factors
In this section you will apply each of the micro-environmental factors to the company and
the product.
Macro-environmental Factors
The Product (1 PAGE)
In this section, you must provide a detailed analysis of the product. You must help the reader to know the product as well as you know the product. Remember, you are the product expert. Good sources of information include the product / manufacturer website, industry publications and your local retailer. If appropriate, provide pictures.
SWOT ANALYSIS ( 3 PAGES)
Write an introduction to the SWOT analysis. The introduction will provide an overall summary. A SWOT analysis is a discussion of the strengths, weaknesses, opportunities and threats of competitive products. In marketing, we will perform a SWOT analysis as an aid to strategic planning. INCLUDE TABLE as well as shown:
Your product Competitor 1 Competitor 2
Strenghts
Weaknesses
Opportunities
Threats
Don't just submit a table, DISCUSS THE STRENGHTS, WEAKNESSES, OPPORTUNITIES, AND THREATS IN DETAIL.
MARKETING STRATEGY (4 PAGES)
Discuss each of the six (6) elements of the marketing strategy which consists of the MARKETING MIX (4 P's), TARGET MARKET AND POSITIONING. You must identify each element and discuss its strengths and/ or weaknesses. For example, the product is a gizmo. It is made of bricks and mortar. This is a unique product because it is the first one of its kind in the market. In addition, its unique size makes it easy to use by the consumer. Again, this must be done for each of the six (6) elements of the marketing strategy
GLOBAL EVENTS (1 PAGE)
Discuss what this product or company is doing throughout the world.
CURRENT EVENTS (1 PAGE)
Discuss what is going on now with this product or with the company. This is the type of information that can be found in press releases or industry journals.
The no. of pages on each topic should be as follows:
The Company - 1 page
The Product - 1 page
SWOT Analysis - 3 pages
Marketing Strategy - 4 pages
Global events - 1 page
Current events - 1 page
Also, refer to websites, books, industry journals, professional magazines, newspapers. Use varied sources.
