This was quickly followed by the introduction of the Game Boy system, the first portable hand-held game system that offered interchangeable game 'paks' ("Nintendo"). The next two decades would be spent introducing newer, more powerful gaming systems, in an effort to stay one step ahead of the increasingly agile competition, and to meet the needs of an increasingly technology-hungry consumer.

Nintendo Today:

Today, Nintendo's primary business is the manufacture and distribution of interactive entertainment products.

Products include hardware and software for both its home entertainment and hand-held markets. Although its manufacturing facilities are located in Japan, the company has subsidiaries in: the U.S., Canada, the UK, Germany, Spain, France, Italy, and Australia ("Nintendo"). Nintendo's hardware products includes GameCube, GameBoy, and their newest gaming system brand Wii.

Nintendo also produces gaming software for their systems. Many are developed by third-party gaming software companies; however, the organization has several in-house brands. These...
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