Nintendo Wii

The most important factors in the external environment for the Nintendo Wii are the demographic, economic, political/legal, sociocultural, technological and global environments. Each of these different environments is important to the Nintendo Wii product and will be discussed in turn.

Video game consoles appeal to a wide demographic. Consumers in both the boys 2-18 bracket and the men 35+ bracket both favor the Wii above all other consoles. The product also has strong appeal among females. There is no one typical console consumer, but they skew towards the male and the developed world. The largest cohorts in the United States are the baby boomers, who are not a prime target market for consoles, and the baby boom echo, who are. The core of the echo is 18-35, and they favor other consoles such as the PlayStation 3 (Nielsen, 2008).

The economic environment is characterized by long-term economic slowdown...
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