Search Our Essay Database

Essay Instructions: Nike Case Study - Nike Analysis

Analyzing the case situation and organizational culture, develop a change strategy and process plan that will support the change objectives. In your analysis, utilize the concepts presented in the course texts, the ideas discussed during the intensives and Collaborate sessions, as well as any of your own research. Appropriately cite your use of such material

Your case analysis should include the following and be in a form that can be presented to your client organization:

1. Define the scenario which created a need for change
2. Define the business case ? benefits/costs or implications (often intangible)
3. Your own assumptions and mindset re the change
4. Define cultural and other conditions for change
a. Financial
b. Organizational
c. Operational
d. Culture
5. Describe stakeholders and how you will engage them
6. Present a model/approach to the change and why you think it fits the organizational need and culture, use Kotter's Model of 8 steps and use graphic of Kotter's model (1. Create Urgency, 2. Build the Change Team, 3. Create a Vision for the Change, 4. Communicate the Vision, 5. Remove Obstacles, 6. Create Short Term Wins, 7. Build on the Change and Anchor the Changes in the Corporate Culture, 8. Other conditions for change.)
7. Describe an evaluative/feedback loop process to determine effectiveness and continuous development
8. Conclusion

Paper should be between 5-7 pages, double spaced, not including a cover page and a references page.

Please use APA style for references and citations.

Essay Instructions: Nike Case Study - Nike Analysis

Analyzing the case situation and organizational culture, develop a change strategy and process plan that will support the change objectives. In your analysis, utilize the concepts presented in the course texts, the ideas discussed during the intensives and Collaborate sessions, as well as any of your own research. Appropriately cite your use of such material

Your case analysis should include the following and be in a form that can be presented to your client organization:

1. Define the scenario which created a need for change
2. Define the business case ? benefits/costs or implications (often intangible)
3. Your own assumptions and mindset re the change
4. Define cultural and other conditions for change
a. Financial
b. Organizational
c. Operational
d. Culture
5. Describe stakeholders and how you will engage them
6. Present a model/approach to the change and why you think it fits the organizational need and culture, use Kotter's Model of 8 steps and use graphic of Kotter's model (1. Create Urgency, 2. Build the Change Team, 3. Create a Vision for the Change, 4. Communicate the Vision, 5. Remove Obstacles, 6. Create Short Term Wins, 7. Build on the Change and Anchor the Changes in the Corporate Culture, 8. Other conditions for change.)
7. Describe an evaluative/feedback loop process to determine effectiveness and continuous development
8. Conclusion

Paper should be between 5-7 pages, double spaced, not including a cover page and a references page.

Please use APA style for references and citations.

Essay Instructions: Nike Strategic Position Analysis

MAKE RECOMMENDATIONS ABOUT HOW THE COMPANY COULD IMPROVE BOTH ITS CURRENT STRATEGIC AND FINANCIAL POSITION AND SUGGEST WHAT MOVES IT SHOULD MAKE IN THE NEAR AND LONG-TERM TO ACHIEVE CERTAIN OBJECTIVES. IN ORDER TO DO THIS, YOU MUST FIRST ANALYZE:
1 THE INDUSTRY IN WHICH IT COMPETES
2 ITS COMPETITORS
3 ITS CURRENT STRATEGY AND COMPETITIVENESS
4 THE STRATEGIC ISSUES/PROBLEMS IT MUST ADDRESS
5 ITS STRATEGIC ALTERNATIVES

Format/Structure of Research Project

The research project must answer the questions below in this order:

1. INTRODUCTION AND OVERVIEW OF NIKE: DESCRIBE THE COMPANY YOU HAVE CHOSEN, INCLUDING THE COMPANY’S MISSION, ITS SIZE, PRODUCTS, MARKETS ETC.

2. ASSESS THE EXTERNAL ENVIRONMENT: WHAT ARE THE ECONOMIC CHARACTERISTICS OF THE INDUSTRY? WHAT KINDS OF COMPETITIVE FORCES ARE INDUSTRY MEMBERS FACING? WHAT FACTORS ARE DRIVING INDUSTRY CHANGES AND WHAT IMPACTS WILL THEY HAVE?

WHAT MARKET POSITIONS DO RIVALS OCCUPY…WHO IS STRONGLY POSITIONED AND WHO IS NOT? DEVELOP A THOROUGH COMPETITOR PROFILE FOR EACH MAJOR RIVAL (3-4 rival competitor profiles, Reebok, Adidas, UnderArmor, Puma). WHAT ARE THE KEY SUCCESS FACTORS IN THIS INDUSTRY

3. ASSESS THE INTERNAL ENVIRONMENT. HOW WELL IS THE PRESENT STRATEGY WORKING? DEVELOP A COMPANY PROFILE, INCLUDING A SWOT ANALYSIS. ARE THE COMPANY’S PRICES AND COSTS COMPETITIVE?

COMPUTE KEY FINANCIAL RATIOS, COMPARE TO INDUSTRY AND INTERPRET. SUMMARIZE THE FIRM’S COMPETITIVE POSITION USING A COMPETITIVE STRENGTH ASSESSMENT. IDENTIFY AND EXPLAIN THE CORE ISSUES FACING THE COMPANY

4. IDENTIFY THE COMPANY’S VIABLE STRATEGIC ALTERNATIVES AND EVALUATE THE FEASIBILITY OF SUCCESS FOR EACH. MAKE, SUPPORT, AND EXPLAIN SPECIFIC RECOMMENDATIONS FOR THE FIRM. OUTLINE A PLAN OF ACTION.

Essay Instructions: Nike wants to evaluate its perceived customer service. (Scenario)

Conduct market research concerning the selected scenario using secondary market research resources.

Include introduction and conclusion.

Would like writer obsidiankc.