Nike Women's Case
Nike's Global Women's Fitness Business: Driving Strategic Integration Case Study
Need for Organizational Change
Business Case
Kotter's 8 Step Model for Change
Create Urgency
Build the Change Team
Create a Vision for the Change
Communicate the Vision
Remove Obstacles
Create Short-Term Wins
Build on the Change and Anchor the Changes in the Corporate Culture
Other conditions for change.
Need for Organizational Change
It became evident to many executives at Nike that women had evolving needs that were not being met under their traditional model. Previously the company was more focused on the in male dominated segments and was said to cater to testosterone. The products that were offered women were generally modified versions of the men's line despite women having significantly different biophysical and usage needs than men. For example, running shoes are not practical for practicing yoga. Furthermore, Nike realized that women in the U.S. alone...
[ View Full Essay]