Nike Women's Case

Nike's Global Women's Fitness Business: Driving Strategic Integration Case Study

Need for Organizational Change

Business Case

Kotter's 8 Step Model for Change

Create Urgency

Build the Change Team

Create a Vision for the Change

Communicate the Vision

Remove Obstacles

Create Short-Term Wins

Build on the Change and Anchor the Changes in the Corporate Culture

Other conditions for change.

Need for Organizational Change

It became evident to many executives at Nike that women had evolving needs that were not being met under their traditional model. Previously the company was more focused on the in male dominated segments and was said to cater to testosterone. The products that were offered women were generally modified versions of the men's line despite women having significantly different biophysical and usage needs than men. For example, running shoes are not practical for practicing yoga. Furthermore, Nike realized that women in the U.S. alone...
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