Nike Market Research

The author of this report is to cover and evaluate the perceived customer service scores and perceptions that exist for Nike and from its customer base. Nike is based on Beaverton, Oregon and has established itself as a giant in the shoe industry both in the United States and around the world. However, the perceptions of Nike's customers are important to pay attention to because of competitors snapping at their heels as well as public relations black eyes from supposed sweatshops and other business tactics that are deemed to be beneath an American company with such a high stature. While Nike has some concerns surrounding customer service and customer perception, the news is much more positive than negative for the company.

Analysis

In the name of seeking out the perceptions of Nike's customer service scores, the bad news will be looked at first. As far back as...
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