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Essay Instructions: 1. You have been designated as Director of Media Relations during a disaster scenario. Describe the steps you would take to establish an effective media relations capability. What are the critical success factors that, if achieved, would indicate a successful media relations campaign?


2. A member of your response team has been chosen to manage the project of establishing communication channels

(a) within the response team

(b) between the response team and external parties such as FEMA.


What advice would you provide to your team member?

Essay Instructions: Written Assignment 3
? You have been designated as Director of Media Relations during a disaster scenario. Describe the steps you would take to establish an effective media relations capability. What are the critical success factors that, if achieved, would indicate a successful media relations campaign?
? A member of your response team has been chosen to manage the project of establishing communication channels
(a) within the response team
(b) between the response team and external parties such as FEMA.
What advice would you provide to your team member?

Answer these questions in a memo of 5-7 pages, double-spaced, 12 point, Times New Roman.

Essay Instructions: You have been recently hired by a European Capital’s Convention and Visitor Bureau of your choice to promote the city/region to potential organisers of MICE events. The city/region (either Zurich or Basel) sees itself as an ideal location for MICE and wishes to promote itself as such.

The bureau’s director has asked you to a submit a PROPOSAL report (2000 words):
To include:
• An analysis of the corporate market in the surrounding area and its characteristics.
• Describe which industries/corporations might be interested in their location and why.
• Which of MICE would be best suited to their location (internal meetings, external meetings, product launch etc)?

You are also requested to undertake a communication/marketing analysis for the Bureau. They are hesitating between a PR and media relations strategy, attending trade shows or organizing familiarization trips. Which one you
would suggest to be the most appropriate for the location? What are the advantages and disadvantages of each of these promotional methods specifically for their location?
Below is the necessary structure must be followed in their report:
• Contents Page: List the contents of your report (headings, subheadings) and the page numbers they appear on.
• Introduction: Provide a basic background and description about the event (type of event, background, history, location) and state the purpose of the report.

• Results and Analysis
• Conclusions: State the main conclusions and recommendations from your results and analysis.
• Referencing: Harvard method of referencing.

There are faxes for this order.

Essay Instructions: You have been recently hired by a European Capital’s Convention and Visitor Bureau of your choice to promote Venice/Rome to potential organisers of MICE events. The city/region sees itself as an ideal location for MICE and wishes to promote itself as such.

The bureau’s director has asked you to a submit a PROPOSAL report (2000 words):
To include:
• An analysis of the corporate market in the surrounding area and its characteristics.
• Describe which industries/corporations might be interested in their location and why.
• Which of MICE would be best suited to their location (internal meetings, external meetings, product launch etc)?

You are also requested to undertake a communication/marketing analysis for the Bureau. They are hesitating between a PR and media relations strategy, attending trade shows or organizing familiarization trips. Which one you
would suggest to be the most appropriate for the location? What are the advantages and disadvantages of each of these promotional methods specifically for their location?

Below is the necessary structure must be followed in their report:
• Contents Page: List the contents of your report (headings, subheadings) and the page numbers they appear on.
• Introduction: Provide a basic background and description about the event (type of event, background, history, location) and state the purpose of the report.
• Results and Analysis
• Conclusions: State the main conclusions and recommendations from your results and analysis.
• Referencing: Harvard method of referencing.
There are faxes for this order.