Another disadvantage of a media relations campaign is that the link between the marketing message and the purchase decision is often distant. The message relies on planting the seed that may evolve into a purchase decision rather than other methods that might rely more on direct selling. The direct selling role, however, is more for individual hotels and conference centers -- the role of the Convention and Visitor's Bureau is more loosely promotional.

Another disadvantage of a media relations program is that the CVB does not directly target the decision-makers. Part of the issue is that the decision-makers are hard to reach. Not only may they be in other countries, but there could be multiple decision-makers within any given firm. Without knowing who the decision makers are, it may be difficult to fully understand the key decision drivers. There is no good way to evaluate the success of the media...
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