Disaster Situation

Effective Media Relations Campaign -- Particularly since the events of 9/11, Emergency Management and Disaster Relief organizations are in clear view of the media and public. People have viewed first-hand the actions of New York City Fire Fighters and Police; they saw numerous agencies work the Katrina disaster, and they have certain expectations of transparency and information during crisis situations. While Emergency Management has been a part of urban civilization for thousands of years, most people in the United States grew up during the Cold War Era, in which Emergency Management was based on the Civil Defense paradigm, even though it dealt with natural disasters, weather and other civil issues. Emergency Management is visible when events occur (hurricanes, flooding, bombs, etc.) but is really only as powerful and effect as its pre-Crisis planning and risk reduction management allows (Haddow, 2004, 2-4).

A Media Relations plan for a disaster...
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