Kodak Essays and Research Papers

Instructions for Kodak College Essay Examples

Title: Kodak Fujifilm Access articles history business approaches management marketing Eastman Kodak Fujifilm Eastman Kodak a developer pioneer photographic films 130 years Although invented digital camera company unprepared rapid technologies filed bankruptcy protection January 2012

  • Total Pages: 8
  • Words: 2477
  • Sources:3
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Kodak and Fujifilm:

Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.

Write a six to eight (6-8) page paper in which you:
1.Describe the history and core business of each company.2.Compare and contrast the approach to management that each company has pursued in order to embrace innovation.3.Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.4.Evaluate each company?s approach to ethics and social responsibility and the impact those approaches have had on each company?s profitability.5.Discuss the extent to which management of both companies adapted to changing market conditions.6.Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.7.Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:
?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.?Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:
?Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.?Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.?Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.?Use technology and information resources to research issues in management concepts.?Write clearly and concisely about management concepts using proper writing mechanics.

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References

Hellriegel, D., Jackson, S.E., & Slocum, J.W. (2008). Management. Cincinnati, Ohio: Southwestern.

Hill, C.W.L., & Jones, G.R. (2010). Strategic management theory: An integrated approach. Boston, MA: Houghton Mifflin.

Johansson, J.K. (2008). Global Marketing: Foreign Entry, Local Marketing, and Global Management. University City, PA: McGraw-Hill

Lloyd, P.J., & Vautier, K.M. (2009). Promoting competition in global markets: A multi-national approach. Cheltenham [u.a.: Elgar.

Stauble, V.R. (2010). Marketing strategy: A global perspective. Fort Worth, Tex: Dryden Press.

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Title: kodak and fujifilm KG

  • Total Pages: 6
  • Words: 1915
  • References:5
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Assignment 1: Kodak and Fujifilm
Due Week 4 and worth 300 points

Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.

Write a six (6) page paper in which you:

Describe the history and core business of each company.
Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
Discuss the extent to which management of both companies adapted to changing market conditions.
Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.
Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.
Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics.

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References:

References

Gavetti, G., and Henderson, R., et al. (2005). Kodak and the digital revolution (a). Boston, MA: Harvard Business School Pub..

Inagaki, K. And Osawa, J. How Fujifilm Charted Different Course Than Kodak. The Wall Street Journal.2012.Available at: http://online.wsj.com/article/SB10001424052970203750404577170481473958516.html. Accessed: 11 May 2013.

Levitt, T. (1960). Marketing Myopia. Harvard Business Review, (July-August).

Mendes, G. (n.d.). What went wrong at Eastmen Kodak. [e-book] Available through: The Strategy tank http://www.martinfrost.ws/htmlfiles/oct2011/What-Went-Wrong-at-Eastman-Kodak.pdf [Accessed: 11th May 2013].

Unknown. (2005). Another Kodak Moment. The Economist, May 12th.

Unknown. The last Kodak moment? The Economist.2012.Available at:http://www.economist.com/node/21542796?fsrc=nlw|hig|1-12-2012|editors_highlights; Accessed: 11 May 2013

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Title: CASE ANALYSIS Business Policy TASK Please state evaluate Kodak's digital strategy attached case uploaded material Source Contemporary Strategy Analysis Robert M Grant 8th Edition Then write recommend recommendations implemented

  • Total Pages: 4
  • Words: 1252
  • Works Cited:1
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: CASE ANALYSIS (Business Policy)
TASK: Please state and evaluate Kodak's digital strategy from the attached case (see uploaded material; Source: Contemporary Strategy Analysis by Robert M. Grant 8th Edition)). Then please write down what you would recommend and how these recommendations would be implemented.
The paper should have an Executive Summary of approx. 100 words.
The body excluding the Executive Summary should be 500-600 words but not longer.
The text should be accompanied by max. 2 exhibits.

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Work Cited

Grant, Robert M. Contemporary Strategy Analysis by 8th Edition. Oxford: Oxford University Press, 2009. Print

Appendix/Exhibits

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Title: kodak and fujifil

  • Total Pages: 6
  • Words: 1881
  • Bibliography:6
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Assignment 1: Kodak and Fujifilm
Due Week 4 and worth 300 points

Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.

Write a six (6) page paper in which you:

Describe the history and core business of each company.
Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
Discuss the extent to which management of both companies adapted to changing market conditions.
Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.
Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.
Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics.

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Excerpt From Essay:
Bibliography:

Works Cited:

Alpkan, L., Bulut, C., Gunday, G., Ulusoy, G. & Kilic, K. (2010). Organizational support for intrapreneurship and its interaction with human capital to enhance innovative performance. Sabanci University. Retrieved May 6, 2013 from http://research.sabanciuniv.edu/14209/1/Management_Decision_final.pdf

Baron, D. (1997). Integrated strategy and international trade disputes: the Kodak-Fujifilm case. Journal of Economics and Management Strategy. Vol. 6 (1) 291-346.

Hitt, M., Hoskisson, R., Ireland, D. & Harrison, J. (1991). Are acquisitions a poison pill for innovation? The Executive. Vol. 5 (4) 22-34.

McWilliams, a. & Siegel, D. (2001) Corporate social responsibility: A theory of the firm perspective. The Academy of Management Review. Vol. 26 (1) 117-127.

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