Kodak's Digital Strategy

It is very notable to mention how Kodak experienced a downfall with the emergence of digital imaging. Kodak's stock fell from about 80 USD to 3 USD within a period of less than ten years. The number of employees also declined. In 1988, the company employed about 140,000 employees but currently it has employees of not more than 20,000. This was as an unavoidable challenge and Kodak used all its efforts it had to overcome the challenge of digital imaging just like any other film company. Eastman Kodak had a vision of selling many cameras at lower prices to draw massive profits to the papers, inks and chemical used in printmaking. This strategy saw its downfall with the digital revolution and the foreign competitors negatively affected Kodak's venerable command in the photography business (Grant 22).

Discussion

Kodak slowly responded to this emerging digital revolution. From the time...
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