'Apple Inc.: The Steve Jobs Effect' 2012, Apple Case Study: The Steve Jobs Effect, pp. 1-16, Business Source Complete.
'Apple: iOS -- Powering the Mobility Revolution' 2010, Black Book - Apple: Ios - Powering The Mobility Revolution, pp. 1-89
Baroto, M, Abdullah, M, & Wan, H 2012, 'Hybrid Strategy: A New Strategy for Competitive Advantage', International Journal Of Business & Management, 7, 20, pp. 120-133
Beech, H, & Jiang, C 2012, 'The Cult of Apple in China. (Cover story)', Time International (Atlantic Edition), 180, 1, pp. 30-35
Capozzi, M, Kellen, A, & Smit, S 2012, 'The perils of best practice: Should you emulate Apple?', Mckinsey Quarterly, 4, pp. 8-11
Carr, A 2013, 'What You Don't Know About Apple', Fast Company, 174, pp. 35-38, Business Source Complete.
'Company Spotlight: Apple Inc.' 2009, Marketwatch: Global Round-Up, 8, 6, pp. 239-247,
Cusumano, MA 2013, 'Technology Strategy and Management: The Apple-Samsung Lawsuits', Communications Of The ACM, 56, 1, pp. 28-31
Feinberg, A 2012, 'Apple Is Still Cheap', Kiplinger's Personal Finance, p. 27,
Guglielmo, C 2012, 'Apple's Secret Plan for Its Cash Stash', Forbes, 189, 8, pp. 116-120,
Helft, M 2011, 'Steve Jobs' Real Legacy: Apple Inc.', Fortune, 164, 5, pp. 59-65
'How the Companies Stack Up' 2012, Fortune, 165, 7, pp. F-29-F-32, Business Source Complete,
Karlgaard, R 2012, 'Apple Without Jobs First Trillion-Dollar Company?', Forbes, 190, 8, p. 34
Lashinsky, A 2012, 'How Tim Cook Is Changing Apple', Fortune, 165, 8, pp. 110-118, Business Source Complete.
'Leading Companies' 2012, Online Retail Industry Profile: Global, pp. 17-29, Business Source Complete
Mallin, M, & Finkle, T 2011, 'Apple Inc.: Product Portfolio Analysis', Journal Of The International Academy For Case Studies, 17, 7, pp. 63-74
'Perspectives on Valuation, Cash Return and Our Price Target' 2012, Bernstein Black Book - Apple: Can It Successfully Migrate From Hyper-Growth?, pp. 77-92
Segan, S 2013, 'Why an Apple TV Won't Happen Anytime Soon', PC Magazine, pp. 31-34
Shuv-Ami, A 2012, 'Speed-Marketing: A New Strategy for Fast Decision-Making', Advances In Management, 5, 11, pp. 4-11,
Tariq, M, Ishrat, R, & Khan, H 2011, 'A Case Study of Apple's Success with iconic iPod and iPhone', Interdisciplinary Journal of Contemporary Research in Business, 3, 1, pp. 158-168
Wang, J 2013, '10 Marketing Master-Works', Entrepreneur, 41, 2, pp. 44-48, Business Source Complete
Apple Inc., (2012). Business Conduct: The Way we do Business Worldwide. Retrieved June 7, 2012 from http://files.shareholder.com/downloads/AAPL/1283312876x0x443008/5f38b1e6-2f9c-4518-b691-13a29ac90501/business_conduct_policy.pdf
Business Directory, (2012). Market Segmentation. Retrieved June 7, 2012 from http://www.businessdictionary.com/definition/market-segmentation.html
Tech Target, (2012). Blackberry. Retrieved June 7, 2012 from http://searchmobilecomputing.techtarget.com/definition/BlackBerry
Ahn, J.H., Han, S.P. And Lee, U.S. (2006). Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry, Telecommunications Policy, Volume 30, 552-568.
BBC Mobile. (2011). BBC to survey UK mobile coverage. BBCMobile News Technology.
eGain. (2010). Pan-European Survey Reveals Telecoms Consumers Want Love, Not Discounts. eGain Communications. < http://www.egain.com/pages/Level2.asp?sectionID=6&pageID=1266>.
John, J. (2011). An analysis on the customer loyalty in telecom sector: Special reference to Bharath Sanchar Nigam limited, India. African Journal of Marketing Management Vol. 3(1), 1-5.
Khalatyan, A. (2010). Churn Management in telecommunications: Challenging the innovative capability of data mining tools. isChannel. No. 5. 21-26. < http://www.lse.ac.uk/collections/informationSystems/iSChannel/iSChannel2010/iSChannelVol5_Khalatyan.pdf>.
Kim, Y. And Lee, J. (2010). Relationship between corporate image and customer loyalty in mobile communications service markets. Africa Journal of Business Management Vol. 4(18), pp. 4035-4041.
Kima, M., Parkb, M. And Jeong, D. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications Policy. Vol. 28. 145 -- 159.
Kitchenman, W. (2010). Trends in loyalty and customer communication 2010. Sept. SlideShare.
Kuusik, A. (2007). Affecting customer loyalty: Do different factors have various influences in different loyalty levels? Tartu University Press.
Lee-Kelley, L., Gilbert, D. And Mannicom, R. (2003). How e-CRM can enhance customer loyalty. Marketing Intelligence & Planning Vol. 21, Issue 4. 239-248.
Nokia Siemens. How to generate customer loyalty in mobile markets: Acquisition and Retention Study, March 2009. Global Summary Report.
Ofcom (2010). Mobile Not-spots -- an update on our research. < http://stakeholders.ofcom.org.uk/market-data-research/other/telecoms-research/mobile-not-spots/not-spots>.
Omotayo Oyeniyi, J. And Abolaji Abiodun, J. (2009). Switching cost and customer loyalty in the mobile phone market: The Nigerian experience. Business Intelligence Journal. Vol. 3, No. 1. 111-121.
Oracle (2011). Mobile Trends: Consumer attitudes toward mobile operations. Oracle White Paper.
Park, A. (2011). The iPhone 4s. Super Smart Phone. Disappointment for the Glaswegians. TNS The National Student.
Roos, I., Gustafsson, A. And Edvardsson, B. (2005). The role of customer clubs in recent telecom relationships. International Journal of Service Industry Management, Vol. 16 No. 5. 436-454.
Sharpley, D. (2009). Customer loyalty anchored on customized services. TelecomsEurope.
Slivka, E. (2012). Siri Support for Mandarin Chinese, Japanese, and Russian Languages Coming Next Month? McRumors.
Wakefield, J. (2011). 3G mobile data network crowd-sourcing survey by BBC News. BBC Mobile.
Winch, G. (2011). The Psychology of customer loyalty. Private posting. http://www.guywinch.com/the-psychology-of-customer-loyalty/.
YouGov. (2010). Orange iPhone dissatisfaction. User poll results. Wed., Oct. 21, 2010.
Zaman Khokhar, S., Hussain, F., Masood Qureshi, T., Anjum, I., Samran, A. And Arshad, R. (2011). Only customer satisfaction and customer loyalty is not enough: A study of Pakistan's telecom sector. African Journal of Business Management Vol. 5(24), 10176-10181.
Ramstad, Evan. "Samsung Seeks Some iPhone Magic: Korean Electronics Giant Tries to Encourage 'Apps' for Its Phones, TVs and Other Devices." Wall Street Journal. 15 Oct. 2009. 17 Oct. 2009.