Apple iPhone Company)

In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization in relation to their market segmentation, location, and size of the target market. Effective and efficient marketing strategy should enable an organization to meet the goals and objectives of its stakeholders and shareholders. This is through increasing the volume of revenues and profits following the implementation of the marketing strategy. In this research exercise, the focus will be on the examination of the marketing strategy implemented by Apple iPhone Company (Apple Company/Inc.) with reference to the United States market. This...
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