Market segmentation iPhone and blackberry market segmentation

According to the Business Directory (2012), market segmentation is the process of defining and subdividing a vast market that is mostly homogeneous into segments that possess similarities in needs, demands, wants as well as characteristics. It is actually the opposite of a general market mix since it narrows the market mix to the specific targets. The purpose of the segmentation is to help match the products to the expectations of the targeted clients.

The iPhone and the blackberry should also seek to develop market segmentation that takes into account the specific target and should take care of the following in the market segmentation; the market segment should be measurable, it must be accessible by distribution channels and communication, the market segment should be different from other phones in the response to a marketing mix, the segment should be durable and must as well...
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