International Marketing Essays and Research Papers

Instructions for International Marketing College Essay Examples

Title: International Marketing

  • Total Pages: 12
  • Words: 4189
  • Sources:20
  • Citation Style: Harvard
  • Document Type: Essay
Essay Instructions: International marketing is really no different form the study of domestic marketing. Do you agree or disagree with this statement? Explain the reasons for your response and illustrate with examples. Need to consider how the world has changed over the last thirty years and what the most important phenomena driving international and global marketing are, alone with any differences between international and domestic marketing that they perceive.

[ Order Custom Essay ]

[ View Full Essay ]

Excerpt From Essay:
Sources:

References

Aliber, Robert Z; Click, Reid W. (1993) Readings in International Business: A Decision.

MIT Press.

Arnold, David. 2003. The Mirage of Global Markets: How Globalizing Companies can Succeed and Markets Localize. Prentice Hall.

Aswathappa, a. (2006) International Business. Tata McGraw Hill.

Baker, Michael John. (2003) the Marketing Book. Elsevier.

Bartels, Robert. (1968) 'Are Domestic and International Marketing Dissimilar?' Journal of Marketing, July, 32, 3, 56-61.

Clark, Terry. (1990) 'International Marketing and National Character: A Review and Proposal for an Integrative Theory' Journal of Marketing, 54, 4, 66-79.

Douglas, Susan P. (1999) Conducting International Marketing Research in the 21st century, September, http://pages.stern.nyu.edu/~sdouglas/rpubs/imr.html, Date accessed 14/1/08.

Hamill, Jim. (1997) 'The Internet and international marketing' International Marketing Review, 14, 5, 300-323.

Jain, Subhash C. (1989) 'Standardization of International Marketing Strategy: Some Research Hypotheses' Journal of Marketing, 53, 1, 70-79.

Kirpalani, V. H; Macintosh, N.B. (1980) 'International Marketing Effectiveness of Technology-Oriented Small Firms' Journal of International Business Studies, 11, 3, pp. 81-90.

Kitchen, Philip J; Proctor, Tony. (2001) the Informed Student Guide to Marketing. Thomson Learning EMEA.

Matthews, Shane W; Healy, Marilyn J; Wickramasekera, Rumintha (2005) 'From garage to global.' An exploration of the Internets influence on international market growth strategies; an Australian small firm perspective. In Proceedings Asia Pacific Decision Science Institute 2005: Collaborative Decision Making in the Internet Era, Taipei, Taiwan.

N.A. (2008) Customer Service, new marketing in the Internet age. Strategic Marketing Montreal, http://www.strategicmarketingmontreal.ca/newsletter-61.htm, Date accessed 14/1/08.

N.A. (n. d) Introduction to International Marketing, http://www.rocw.raifoundation.org/management/bba/InternationalMarketing/lecture-notes/lecture-01.pdf, Date accessed 14/1/08.

N.A. (n. d.) International Marketing in the Internet Age, http://www.vuw.ac.nz/~caplabtb/IMIA.ppt, Date accessed 14/1/08.

N.A. (n. d.) the Scope and Challenge of International Marketing, http://tulip.bu.ac.th/~nisit.m/chapter1.ppt, Date accessed 14/1/08.

Onkvisit, Sak; Shaw, John J. (2004) International Marketing: Analysis and Strategy. Routledge.

Saykiewicz, Jan Napoleon. (2006) 'Current issues in International Marketing Management' the International Conference Innovation in Management Poznan University College of Business and Foreign Languages, June 29-30. Poznan, Poland. pp: 1-6.

Siddiqi, Moinuddin Shahid. (1980) Planning and Control of multinational marketing. Ayer Publishing.

Srinivasan, R. (2005) International Marketing. Prentice Hall of India.

Order Custom Essay On This Topic

Title: International Marketing Management

  • Total Pages: 4
  • Words: 1065
  • References:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: International Marketing Project.

Project Details:-
-Country: BOTSWANA
- Key aspects of political & economic situation.
- Identify any government tax or other financial incentive that may apply to a foreign (Service Sector) firm
- List any major infrastructure projects that have been undertaken in the past 15 years using external 'Aid' finance that may apply to provision of services. Explain the relationship.
- Choose a service export from Australia (Other than Tourism). Identify & scope 3 market segments that the Australian firm may be interested in.
- Detail any government regulation that relate to that service being provided by foreign firm.
- Review key buyer needs & wants in those segments & discuss what adaptations the Australian firm may need to make to sell their services in that country.
- Discuss what you believe to be the important strategic & operational aspects of Australian firms establishing that service in that country.
- Consider the most appropriate approach to pricing the service, and explain the basis of profitability in both short term & long term.
- Set out the key points of an initial promotional programme & budget (by line item) for the service
- Consider what management experience & expertise is needed to set up & manage the political export opportunity. Explain the reasoning.

[ Order Custom Essay ]

[ View Full Essay ]

Excerpt From Essay:
References:

Tourism

The International Financial Services Centre (IFSC) wants to encourage banking and finance companies, broking and trading, insurance, investment advice, and the flotation of unit trusts, money market funds, equity funds and retirement funds." (from (http://www.discover-botswana.com/articles/doingbusiness.php)

International Marketing Management

Order Custom Essay On This Topic

Title: Theme for Dissertation

  • Total Pages: 2
  • Words: 663
  • Works Cited:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: International Marketing, the barriers that must be overcome in a world of trade with no boundaries.

* Based on "the topic-International Marketing, the barriers that must be overcome in a world of trade with no boundaries.", search through the online databases, and locate two journal articles related to your topic. List the citations in APA format for each of the two articles you located.
* Describe your research strategy, incorporating responses to the following:

o Why did you choose these databases?

o List the keywords you used to search the databases.

o Complete a minimum of one database tutorial. Describe what you learned.

o Consult the thesaurus of one database related to your research topic. What words were suggested and how might you use these?

o Describe Boolean logic. Provide an example of using Boolean logic with your research topic.

o Describe how you could restrict your search.

o Describe what you will need to do to increase your database search skills.

* List/discuss a minimum of two relevant statistics related to your research topic.

* Examine the Virtual Reference Shelf of the Library of Congress as it pertains to your research topic. Briefly discuss the results you found.

[ Order Custom Essay ]

[ View Full Essay ]

Excerpt From Essay:
Works Cited:

References

Kasim, Azilah. (2007). Corporate Environmentalism in the Hotel Sector: Evidence of Drivers

and Barriers in Penang, Malaysia. Journal of Sustainable Tourism. 15(6), 680-699.

Prokkola, Eeva-Kaisa. (2008). Resources and barriers in tourism development: cross-border cooperation, regionalization and destination building at the Finnish-Swedish border.

Fennia. 186(1), 31-46.

Order Custom Essay On This Topic

Title: International Marketing The Barriers that must be overcome in a World of Trade with no Boundaries

  • Total Pages: 2
  • Words: 492
  • Bibliography:1
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: International Marketing-The Barriers that must be overcome in a World of Trade with no Boundaries

Choose another journal article related the above research question/topic and write a critique of that material.

Organize your critique around the following primary subheadings:

* Research question/problem
* Theoretical/conceptual foundation
* Methodology
* Results
* Discussion

[ Order Custom Essay ]

[ View Full Essay ]

Excerpt From Essay:
Order Custom Essay On This Topic
Request A Custom Essay On This Topic Request A Custom Essay
Testimonials:
“I really do appreciate HelpMyEssay.com. I'm not a good writer and the service really gets me going in the right direction. The staff gets back to me quickly with any concerns that I might have and they are always on time.’’ Tiffany R
“I have had all positive experiences with HelpMyEssay.com. I will recommend your service to everyone I know. Thank you!’’ Charlotte H
“I am finished with school thanks to HelpMyEssay.com. They really did help me graduate college.’’ Bill K