Search Our Essay Database

Essay Instructions: International marketing is really no different form the study of domestic marketing. Do you agree or disagree with this statement? Explain the reasons for your response and illustrate with examples. Need to consider how the world has changed over the last thirty years and what the most important phenomena driving international and global marketing are, alone with any differences between international and domestic marketing that they perceive.

Essay Instructions: International Marketing Project.

Project Details:-
-Country: BOTSWANA
- Key aspects of political & economic situation.
- Identify any government tax or other financial incentive that may apply to a foreign (Service Sector) firm
- List any major infrastructure projects that have been undertaken in the past 15 years using external 'Aid' finance that may apply to provision of services. Explain the relationship.
- Choose a service export from Australia (Other than Tourism). Identify & scope 3 market segments that the Australian firm may be interested in.
- Detail any government regulation that relate to that service being provided by foreign firm.
- Review key buyer needs & wants in those segments & discuss what adaptations the Australian firm may need to make to sell their services in that country.
- Discuss what you believe to be the important strategic & operational aspects of Australian firms establishing that service in that country.
- Consider the most appropriate approach to pricing the service, and explain the basis of profitability in both short term & long term.
- Set out the key points of an initial promotional programme & budget (by line item) for the service
- Consider what management experience & expertise is needed to set up & manage the political export opportunity. Explain the reasoning.

Essay Instructions: International Marketing, the barriers that must be overcome in a world of trade with no boundaries.

* Based on "the topic-International Marketing, the barriers that must be overcome in a world of trade with no boundaries.", search through the online databases, and locate two journal articles related to your topic. List the citations in APA format for each of the two articles you located.
* Describe your research strategy, incorporating responses to the following:

o Why did you choose these databases?

o List the keywords you used to search the databases.

o Complete a minimum of one database tutorial. Describe what you learned.

o Consult the thesaurus of one database related to your research topic. What words were suggested and how might you use these?

o Describe Boolean logic. Provide an example of using Boolean logic with your research topic.

o Describe how you could restrict your search.

o Describe what you will need to do to increase your database search skills.

* List/discuss a minimum of two relevant statistics related to your research topic.

* Examine the Virtual Reference Shelf of the Library of Congress as it pertains to your research topic. Briefly discuss the results you found.

Essay Instructions: International Marketing-The Barriers that must be overcome in a World of Trade with no Boundaries

Choose another journal article related the above research question/topic and write a critique of that material.

Organize your critique around the following primary subheadings:

* Research question/problem
* Theoretical/conceptual foundation
* Methodology
* Results
* Discussion