Business International Marketing -- the Dissertation

It seems as if the tourism in Malaysia is heaving influenced by many factors including disease, environmental problems and terrorism. The average hotel occupancy in Penang has fluctuated between 60% in 1998 and 53% in 2002. Because of this fluctuation hotels often find themselves with an over abundance of rooms. Many hotels have competed to offer discounts (as much as 30% of the original rack rate). One all inclusive hotel that was priced at more than $700 per room had to lower its rate by 70% because of low occupancy (Kasim, 2007).

In looking at the virtual reference shelf of the Library of Congress it was interesting to see that there were several resources that could be used to investigate the topic of international marketing and its relation to trade barriers. Once source that I found that could be used for research purposes, pertains to data related to international trade. Another tool that I found is that of a section called research tools.This looked like it could be used for researching any topic that a person wanted to.

From what little research that I did it appears that there is quite a bit of information available on the topic of international marketing and the barriers that exist in the trade world. The key is to know how to find relevant information using both the internet and databases that are used to find professional journal articles. The EBSCOhost database is a very powerful tool that can be used to gather a lot of information for research purposes. It appears to be very easy to use on the surface. It has a lot to offer once you get to know how to use all of the features that it has to offer.

References

Kasim, Azilah. (2007). Corporate Environmentalism in the Hotel Sector: Evidence of Drivers

and Barriers in Penang, Malaysia. Journal of Sustainable Tourism. 15(6), 680-699.

Prokkola, Eeva-Kaisa. (2008). Resources and.....