It seems as if the tourism in Malaysia is heaving influenced by many factors including disease, environmental problems and terrorism. The average hotel occupancy in Penang has fluctuated between 60% in 1998 and 53% in 2002. Because of this fluctuation hotels often find themselves with an over abundance of rooms. Many hotels have competed to offer discounts (as much as 30% of the original rack rate). One all inclusive hotel that was priced at more than $700 per room had to lower its rate by 70% because of low occupancy (Kasim, 2007).

In looking at the virtual reference shelf of the Library of Congress it was interesting to see that there were several resources that could be used to investigate the topic of international marketing and its relation to trade barriers. Once source that I found that could be used for research purposes, pertains to data related to international trade....
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