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Essay Instructions: Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
1.Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
2.Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
3.With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
4.Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
5.Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
6.Determine the company?s resources, capabilities, and core competencies.
7.Analyze the company?s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.
8.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
?Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
?Identify how the six segments of the general environment affect an industry and its firms.
?Identify the five forces of competition.
?Analyze the external environment for opportunities and threats that impact the firm.
?Analyze the internal environment of a company for strengths and weaknesses that impact the firm?s competitiveness.
?Use technology and information resources to research issues in business administration.
?Write clearly and concisely about business administration using proper writing mechanics.

Essay Instructions: (Will be submitted via turn it in and APA format is important!!!)

Choose an industry you have not yet written about in this course (DO NOT CHOOSE WALMART), and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

-Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
-Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
-With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
-Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
-Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
-Determine the company?s resources, capabilities, and core competencies.
-Analyze the company?s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Assignment must follow these formatting requirements:

-Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA format.
-Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

-Identify how the six segments of the general environment affect an industry and its firms.
-Identify the five forces of competition.
-Analyze the external environment for opportunities and threats that impact the firm.
-Analyze the internal environment of a company for strengths and weaknesses that impact the firm?s competitiveness.
-Use technology and information resources to research issues in business administration.
-Write clearly and concisely about business administration using proper writing mechanics.

Essay Instructions: COACH handbags......I need only parts I a-c.

Choose a brand from the list below to research and develop a marketing plan. You should be able to find information from business media, such as The Wall Street Journal, Business Week, Fortune, Advertising Age, or Forbes. Other information may be obtained from the company?s website, and from the business section of daily newspapers. You may also look for the product in stores, or visit the business for additional information. This is particularly helpful for understanding the competition, the pricing, and distribution strategies. Use multiple sources because some may be biased (for example, the company website probably avoids any negative information about the brand).
I expect a minimum of six current articles (2008 ? present), not including the company website, as background for your paper. If you are not sure about the meaning of the terms in the outline below, consult your textbook to make sure you understand what you are saying about the brand. Although many students start their searches with Wikipedia for background information, Wikipedia is NEVER appropriate as a citation in college level work.
The major part of the assignment will focus on what the company is or has been doing. Part four concludes with your recommendations to change something about the way the product should be marketed. The actual paper should be written in paragraphs (APA format) ie, not simply an outline with bullets. Go to http://owl.english.purdue.edu/owl/resource/560/01/ if you need writing help. The format should cover:

I. Situation Analysis
a. Internal Environment
i. What is the company?s mission and overall business objectives?
ii. What resources does the company have that make them unique?
iii. How is the marketing function organized (centralized? By brand or category? By market?)
b. External Environment
i. What is the overall domestic and global market for the product? What is the approximate market share?
ii. Who are the competitors? What are their marketing strategies?
iii. How does the economic environment affect demand for the product?
iv. What is happening in the social and cultural environment that affects the product?
v. What is happening in the legal and regulatory environment?
vi. How does the technological environment affect the business?
c. SWOT Analysis
i. Based on our understanding of the internal and external environments, what are the key opportunities and threats for the marketing of the brand?

Papers will be screened for plagiarism or other originality problems. Papers with more than 20% duplication may not be accepted.
All references must be cited, using the APA format.

Essay Instructions: Please follow the Internal Environment Guidelines to do research on Ford Motor.
There are faxes for this order.