EXTERNAL AND INTERNAL ENVIRONMENT-CATERPILLAR INC.
External and Internal Environment
Caterpillar: General Environment
Economic
Political
Competition forces
Supplier power: Medium
Buyer power: High
Addressing the competitive forces
Supplier power
Buyer power
External threats and opportunities
Resources, capabilities, and core competencies
How Caterpillar leverages resources
Vlaue chain analysis for improvement
The external and internal environment of an organization significantly impacts the firm's performance and its ability to compete within the respective industry to which it belongs. Whereas internal environment is important in context of enhancing firm's performance, it is the external environment that impacts the firm's ability to stay competitive in the industry. This paper is aimed at describing the internal as well as external environment of a corporation and position within its own industry sector. Themes such as how the specific firm anticipates threats in external environment and how it leverages upon internal capabilities will also be highlighted. Resource materials will...
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