External and Internal Environments

The purpose of this paper is to analyze the external and internal environment of McDonald's in the light of general environmental forces (social and demographical forces and economic forces), competitive environment (rivalry among existing competitors and the bargaining power of customers), internal strength and weaknesses, and external opportunities and threats. The paper also analyzes the company's core competencies, resources, capabilities, and value chain which have helped it in becoming the top market leader in the Global fast food industry.

McDonald's

McDonald's is the world's leading fast food restaurant chain with more than 34,000 outlets and fast food restaurants in 119 countries. It is an American multinational corporation headquartered in Oak Brook and business operations in all the six operating regions of the world. McDonald's serves more than 69 million customers every day -- a fact which speaks about the success of this large scale corporation in...
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